Job Responsibilities:
* Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.
* Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.
* Developing and managing the editorial calendar to ensure deadlines are met.
* Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
* Managing relationships with external marketing agencies.
* Ensuring consistency of brand voice, style and tone across all content.
* Planning and executing viral marketing campaigns across a range of social media platforms.
* Driving business growth by developing innovative ideas and campaigns.
* Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.
The Profile:
* You have at least 3 years experience ideally in Content Marketing or Social Media within Financial Services and Internet industry.
* You have the ability to develop engaging content for a wide range of audiences.
* You are a creative marketing professional, preferably with a strong content creation and writing background.
* Experience within the financial services sector would be a strong advantage.
* You pay strong attention to detail and deliver work that is of a high standard.
* You are highly goal-driven and work well in fast-paced environments.
* You possess strong analytical skills and are comfortable dealing with numerical data.
The Employer:
Our client is a progressive and flourishing prop trading firm and trading education provider. Based in London, they currently have a team of highly trained trading professionals managing the company’s extensive funds on their City of London-based trading floor.
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