ABOUT RICHMOND
Richmond is Ireland’s leading, trend-spotting premium brand builder. Founded in 1992, Richmond’s philosophy is simple; have great brands in our portfolio & hire great people – Where Great Brands Meet Great People. We are not simply a distributor; we are brand builders who love to challenge the norms, disrupt the status quo and bring new ideas & products to market.
JOB DESCRIPTION
We are looking for an ambitious & driven Assistant Brand Manager to help support the growing Spirits & Mixers Portfolio, including brands such as Jägermeister & Fever-Tree, on the Island of Ireland. This person will focus on building brand awareness, rate-of-sale, increasing visibility, and executing engaging consumer & trade activations. They will also manage cross-functional relationships within the organisation, as well as liaising with the global teams & external agencies. If you are interested in working on an exciting portfolio of brands, looking to gain tremendous experience, and are up for a challenge, this is the role for you!
KEY RESPONSIBILITIES
• Support the Senior Brand Manager (SBM) to develop world-class brand plans to deliver brand objectives and drive brand growth. Work closely with commercial teams to plan, coordinate and evaluate brand activation & visibility activity.
• Support the SBM to execute all TTL campaigns with a primary focus for the ABM on how the campaign is brought to life in the On & Off trade.
• Support the Brand Ambassadors in activating advocacy & loyalty programmes with key players within the On-Trade community.
• Social Media - Lead end-to-end campaign management of our social media channels, by developing and implementing innovative social media strategies to enhance brand presence and engagement online, while working with internal & external agencies to ensure seamless collaboration.
• PR: support of execution of strategic PR plans in alignment with overall brand objectives, ensuring consistent messaging and brand positioning.
• Create & execute the trade marketing strategy across the portfolio for Off Trade and On Trade, with support from the Senior Brand Manager. Identify opportunities and growth trends and adapt them into strategy and execution.
• POS Management- Responsible for creating & executing all point-of-sale material, including adaption of international displays for both On & Off Trade.
• Work closely with field sales team to create & track distribution & visibility KPIs along with merchandising guidelines for in- outlet execution.
• Brand Analysis – Responsible for a monthly report on performance updates, tracking brand launches, promotions, and marketing campaigns.
• Budget Management - ownership of day-to-day brand budgets & their tracking. Collaborate with cross-functional teams to providing regular updates on spending and variances while creation and issuance of Purchase Orders (POs) to vendors.
• Competitor & Market Analysis- Monthly analysis of pricing, in-store activity, on-trade activity, market trends & media campaigns.
KNOWLEDGE, SKILLS AND EXPERIENCE
1. Understanding of & passion for the FMCG Industry (Alcohol Industry experience preferred) and the Irish retail & bar landscape.
2. Passionate about consumer trends and building brands in the marketplace.
3. 1-2 years of marketing/trade marketing or brand-related experience.
4. Shows strong initiative & drive.
5. Analytical, strategic & ability to problem-solve.
6. Demonstrates an ability to work autonomously.
7. Strong communication & presentation skills.
8. Strong organisational skills and ability to multi-task.
9. Ability to work in a fast-paced environment.
10. Experienced in Microsoft Office Packages, namely Excel, PowerPoint, Outlook, and Word.