We are seeking a sales-focused Retail Marketing Manager to drive foot traffic and sales growth for our stores.
Key Responsibilities:
* Drive sales through marketing initiatives.
* Develop and implement local marketing plans, considering demographics, competitive landscape, and seasonal trends.
* uild local partnerships with complementary businesses, community organizations, and local media to drive brand awareness and generate leads.
* Oversee traditional marketing initiatives, such as print advertising, radio, and direct mail.
* Collaborate with store teams to ensure marketing efforts align with store operations and sales.
* Analyse and report on marketing performance, tracking key metrics such as foot traffic, sales conversions, and ROI.
* Conduct competitor analysis to identify opportunities to differentiate our brand and gain a competitive edge.
* Manage the local marketing budget, ensuring efficient allocation of resources.
A track record of increasing sales through marketing initiatives is essential. Proven experience in retail marketing, excellent communication skills, and proficiency in Microsoft Office Suite and relevant marketing software are also required. People management experience and a Bachelor's degree in Marketing, Business, or a related field are desirable.