Job Description:
We are seeking a highly skilled CRM & Email Marketing Specialist to join our team on a Permanent contract in North Dublin.
Key Responsibilities:
* C RM Management: Manage and maintain the CRM system while creating and executing a segmentation strategy
* Email Marketing: Plan, execute, and optimise email marketing campaigns and automations in line with seasonal strategies and promotional periods
* Ownership Of Email Calendar: Ensure all campaigns are strategically scheduled and aligned with wider marketing initiatives
* Paid Social Media Marketing: Develop and execute paid social media strategies across platforms like Facebook, Instagram, and TikTok to drive traffic, sales, and engagement
* Content Creation: Develop high-quality marketing assets to support campaigns
* Channel Analysis: Monitor and analyse all CRM and email activity, in addition to relevant KPIs, to ensure best-in-class performance and improve effectiveness of the channel
* Reporting: Track and report on performance of all CRM, Email, and Paid Social campaigns with recommendations for ongoing optimisations
* Cross-Functional Collaboration: Work with the commercial teams to identify key marketing communications via our Email Marketing and Paid Social channels.
Requirements:
* Education: Bachelor's degree in Digital Marketing, eCommerce, or a related field is preferred
* Certifications: Certifications in CRM or marketing automation platforms advantageous
* Experience: Proven experience in CRM management and Email Marketing, ideally within the retail industry
* Skills: Proficiency in email marketing platforms, experience with Klaviyo desirable; Strong understanding of segmentation, personalisation, and automation workflows; Analytical mindset with experience in data analysis and reporting using tools like Google Analytics or similar; Excellent copywriting skills and attention to detail; Basic HTML/CSS knowledge for email template customisation; Strong written and verbal communication skills