Digital Marketing Executive - Birr Castle DemesneOverviewThe Birr Scientific & Heritage Foundation is recruiting for an experienced Marketing Executive to join their small but growing team at the Birr Castle Demesne. Reporting to the Visitor Experience & Operations Manager, the goal is to achieve the marketing and sales objectives set by the Birr Scientific & Heritage Foundation board, focusing on increasing market presence and visitor numbers to maintain its position as a unique tourist attraction in Co Offaly and the Hidden Heartlands.Location – Onsite Birr Castle Demesne, Birr, Co Offaly. (Some hybrid may be accommodated)Contract Type – Permanent Part Time – 24 hours per weekJob DescriptionCreate and develop the digital marketing strategy for Birr Castle Demesne, including planning and implementing marketing campaigns across multiple channels.Manage all social media advertising and social content calendar, generating and scheduling interesting, relevant, and on-brand content.Ensure delivery of photo and video assets and maintain an up-to-date content bank.Provide detailed reporting and presentations using various analytical tools to track campaign performance and effectiveness, including recommendations for improvement.Design and optimize email marketing campaigns to members and segmented audiences as agreed.Manage and oversee relevant and targeted Search Engine Marketing & Search Engine Optimisation campaigns, including keyword research and implementation.Inform senior management of the online reputation of Birr Castle Demesne via review websites and agree on management strategies.Daily management of all aspects of the CRM system, including contact management, audience list segmentation, email marketing, automations, and reporting.Create engaging and relevant copy for multiple digital channels, campaigns, and promotions.Manage website updates on WordPress to ensure all information is current and proofread.Provide PR digital support, including familiarity trips and facilitating special groups.Collaborate with tourism and educational partners to create engaging content.Assist with event planning, coordination, and implementation, supporting/delivering ad-hoc projects as required.Attend Failte Ireland digital marketing workshops on behalf of Birr Castle Demesne and collaborate with tourism partners on marketing/digital developments.Work with the internal team on digital plans that promote and highlight seasonal activities driving sales across departments (e.g., café, retail, calendar events).RequirementsThird level qualification in Digital Marketing.Minimum of 2-3 years experience in a similar role.Excellent knowledge and experience of all social media platforms and best practices.Strong experience in data analytics and content creation tools, including Adobe Creative Suite and Canva.Knowledge and practical experience in managing SEO/SEM.Experience in marketing databases, email marketing, and Google Analytics.Proficient knowledge of Microsoft Office (Excel, PowerPoint, Outlook).Full driving licence is required.Preferable ExperiencePrevious experience in photography and videography, including shooting and editing video content for social media platforms like Instagram, Facebook, TikTok, and YouTube.Previous experience working in a tourism or related organization is preferred but not essential.Track and evaluate content performance using tools such as Google Analytics and LinkedIn Ads, including SEO and keyword generation.For more information, please contact jason.mcdaid@cpl.ie
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