Description
Job Title: Head of Marketing
We are seeking a Group Head of Marketing to join Kefron as a key member of the leadership team. The Group Head of Marketing will be responsible for developing and executing a high-impact, data-driven marketing strategy that supports our ambitious growth goals.
Key Responsibilities:
1. Develop and implement a cohesive marketing strategy that supports the overall group business goals, strengthens brand presence, and drives marketing's contribution to revenue growth across all our products.
2. Craft compelling value propositions and go-to-market strategies for each of our products, positioning Kefron as a leader in our sectors.
3. Drive multi-channel demand generation initiatives to increase customer acquisition, lead conversion, and retention rates.
4. Advise and execute on Account-Based Marketing (ABM) and other segmentation strategies to target and engage high-value accounts.
5. Set and oversee budget and resource allocation as well as monitor and optimise performance metrics to maximise ROI.
6. Lead our CRM and overall marketing tech stack to optimise customer journey management, from lead nurturing to lead conversion, account management and retention.
7. Build, mentor, and inspire a high-performing team, fostering a culture of development and accountability.
Key Requirements:
1. 8+ years in B2B SaaS marketing, with demonstrated experience managing marketing for multiple products.
2. Strong track record in managing budgets and using data analytics to refine strategies, optimise acquisition costs, and measure strategy performance.
3. Proficient in CRM systems and experience in implementing customer-centric marketing strategies to increase engagement and reduce churn.
4. Proven ability to measure and meet (or exceed) key performance indicators crucial to a SaaS model; MRR, ARR, LTV, CAC payback, and customer retention etc.
5. Strong leadership skills with the ability to drive cross-functional collaboration, influence stakeholders, and foster a high-impact marketing team culture.
What We Offer:
1. A competitive salary and performance-based bonuses.
2. Opportunities for professional growth and development.
3. Hybrid and flexible working arrangements.
4. 25 days holiday, VHI, pension after six months.
5. A dynamic and supportive work environment.
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