Join a dynamic and expanding Marketing team as a Shopper Marketing Executive for a much-loved Irish retail brand. This is an excellent opportunity for a proactive self-starter to contribute to creating seamless in-store customer experiences while gaining valuable marketing expertise.
Key Responsibilities
1. In-Store Communications: Develop and implement in-store communication materials and POS (point-of-sale) solutions, ensuring they are clear, consistent, and customer-friendly.
2. Customer-Centric Approach: Advocate for the customer by ensuring all in-store communications align with their needs and create a seamless shopping journey.
3. Brand Consistency: Work with the Brand team to maintain consistent communication of the Woodie’s brand in-store. Develop and enforce supplier branding guidelines to enhance store presence.
4. Retail Media & Innovation: Support the Shopper Marketing Manager in exploring digital POS solutions, in-store activations, and retail media opportunities.
5. Fixture & Store Design: Deliver impactful fixture designs and in-store navigation that align with category objectives and brand guidelines.
6. Cross-Team Collaboration: Collaborate with commercial, operations, and online teams to ensure consistency across all customer touchpoints.
7. Store Visits: Regularly visit stores nationwide to support refits, assess in-store needs, and ensure communications are effectively implemented.
8. Budget & Agency Management: Manage budgets, supplier quotes, and POs, and work with agencies on design, print, and experiential projects.
Experience & Qualifications
1. Retail or FMCG Background: 2-3 years of experience in shopper marketing, retail, or FMCG in a similar role.
2. In-Store POS Expertise: Strong knowledge of POS materials such as offer signs, in-store branding, FSDUs, and navigation tools.
3. Store Branding: Experience in managing supplier branding, external signage, and store presence enhancements.
4. Creative Briefing: Skilled in briefing creative agencies, particularly for print materials and large-format designs.
5. Attention to Detail: Excellent organizational skills with a strong eye for detail.
6. Collaboration & Communication: Strong written and verbal communication skills with the ability to inspire and engage internal and external stakeholders.
7. Bonus Experience: Brand management and experience with store refits are advantageous.
If you're passionate about creating engaging shopper experiences and have a strong retail background, we'd love to hear from you!
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