Job Title: Content Performance Analyst
About Us:
Cpl is partnering up with SiriusXM, a leading audio entertainment company that delivers a subscription and ad-supported audio experience to listeners in the car, at home, and on-the-go. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories, and music they love.
New Technology Facility:
We are launching a state-of-the-art technology facility in Dublin, Ireland, which will serve as a center of excellence for SiriusXM's global Product and Technology organization. The Dublin-based team will play a critical role in our continued digital transformation, focusing on software development, automotive technology, AdTech, data science, and analytics.
Your Role:
You will support the data-driven decision-making processes that enhance content strategy, improve audience engagement, and maximize content ROI. You will work closely with cross-functional teams, including programmers, marketers, and product managers, to provide actionable insights and recommendations.
Key Responsibilities:
- Develop and implement strategies for content analytics that align with the company's goals and objectives.
- Conduct analysis and interpretation of data related to content performance, audience behavior, and market trends using analytics tools such as SQL, Tableau, and Excel.
- Support the development of key performance indicators (KPIs) for content performance and contribute to the creation of dashboards and reports to track and measure KPIs regularly.
- Assist in identifying and segmenting audiences based on behavior, preferences, and demographics to tailor content strategies and improve audience engagement.
- Collaborate with cross-functional teams to integrate content analytics into overall business strategies.
- Stay informed of industry trends, best practices, and emerging technologies in content analytics and assist in recommending approaches to enhance the company's content strategy.
- Contribute to the development of dashboards to support self-service analytics and fulfill ad hoc requests for content, product, and customer data.
Requirements:
- Bachelor's degree in business, marketing, statistics, or a related field.
- Proven experience in content analytics, digital marketing, or a related field.
- Proficiency in SQL, Tableau, and Microsoft Excel; experience with Python or other programming languages is a plus.
- Strong analytical skills with attention to detail and a focus on data accuracy.
- Ability to manage multiple tasks and projects simultaneously with a strong sense of urgency.
- Effective communication skills, both written and verbal, with the ability to present data and insights clearly to various stakeholders.
- A collaborative mindset and willingness to work in a team environment.
Equal Opportunities Employer:
SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation, or any other characteristic protected by applicable federal, state, or local laws.
EU Passport or Stamp 4 Required:
Please note that it is required to have an EU Passport or Stamp 4 at the time of application.