About Us:
All About Kombucha is not just another beverage brand—we’re a small, dynamic team deeply passionate about delivering top-quality kombucha that delights taste buds and supports healthy lifestyles. As we continue to grow, we’re looking for an innovative, data-driven Head of Marketing who can elevate our e-commerce presence, strengthen our brand’s storytelling, and amplify our impact on customers around the world.
Job Title: Head of Marketing
Type: Flexitime Monday to Friday
Expected hours: 32 - 39 per week
Pay: €32,000.00 - €36,000.00 per year
Company: All About Kombucha
Location: Open to discussion with hybrid of WFH and office
Role Overview:
As Head of Marketing, you’ll be at the helm of our brand’s digital strategy, with a primary focus on driving and optimizing e-commerce sales. You’ll oversee every aspect of marketing—from crafting compelling newsletters and managing targeted ad campaigns, to harnessing platforms like Shopify to improve the customer journey. You’ll lead a small, agile marketing team and work closely with the founders and operations team to create and execute data-backed strategies that boost engagement, increase revenue, and nurture a loyal customer base.
Key Responsibilities:
* E-Commerce Leadership: Strategically manage and optimize our Shopify store to drive conversions, improve UX, and streamline the purchase process. Develop and implement robust digital marketing campaigns across key channels to grow web traffic and sales.
* Data-Driven Marketing: Leverage analytics tools to uncover insights, inform strategy, and optimize marketing spend. Continuously test, measure, and refine tactics based on performance metrics, applying a data-forward mindset to enhance ROI.
* Customer Engagement & Retention: Develop and execute targeted email newsletter campaigns to increase repeat purchases, encourage customer reviews, and deepen brand connection. Launch and optimize segmented advertising campaigns—across social media, search, and display networks—to reach the right audiences at the right time.
* Brand Building & Content Strategy: Oversee the creation and curation of engaging, on-brand marketing content that resonates with consumers and conveys our mission. Maintain consistent brand voice and messaging across all platforms, ensuring our story is clear, compelling, and memorable.
* Team Leadership & Collaboration: Lead, mentor, and inspire a small marketing team, fostering a culture of creativity, innovation, and continuous improvement. Collaborate cross-functionally with operations and product teams to ensure marketing efforts are aligned with product availability, seasonal launches, and overall business goals.
Qualifications & Experience:
* Proven track record in a marketing leadership role, ideally within e-commerce or a fast-growing digital brand.
* Hands-on experience with Shopify, email marketing platforms (such as Klaviyo), and targeted ad campaigns (Facebook Ads, Google Ads, etc.).
* A data-driven mindset, with demonstrated proficiency in analytics tools (e.g., Google Analytics) and the ability to transform data into actionable insights.
* Excellent understanding of SEO, SEM, CRO, and email marketing best practices.
* Strong communication and storytelling skills, with the ability to resonate with a health-conscious, eco-minded audience.
* Adept at balancing strategic thinking with execution, and comfortable working in a small, entrepreneurial environment.
What We Offer:
* Competitive salary and potential bonus opportunities tied to performance metrics.
* Flexibility to work remotely, with periodic team meet-ups in Galway.
* The chance to shape and grow a mission-driven brand, making a tangible impact on our customers’ well-being.
* A supportive, passionate team that values creativity, collaboration, and sustainable growth.
How to Apply:
If you’re excited about putting your e-commerce expertise and data-driven approach to work in a fast-paced, mission-focused environment, we’d love to hear from you. Please send your CV, a brief cover letter highlighting your relevant experience, and any portfolio links to admin@allaboutkombucha.ie.
Join All About Kombucha and help us brew success—one sip at a time.
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