Reporting to the Field Sale Manager, the merchandiser will play a crucial role in merchandising and promoting world-leading brands in retail outlets. These are household names that customers know and love, and your job will be to ensure they are prominently displayed, fully stocked, and presented in the most eye-catching way possible to drive sales.
This field-based role focuses on maximising brand visibility, executing impactful merchandising strategies, and building strong relationships with retailers to ensure our beer brands are front and centre. Your efforts will directly influence consumer purchasing decisions, helping to grow sales and strengthen brand presence in your territory.
WHAT WILL MY DAY TO DAY BE
1. Increase Distribution: Maintain and expand distribution of brands within targeted retail outlets, ensuring availability and visibility in high impulse areas that align with sales targets.
2. Merchandising Excellence: Implement national and locally agreed planograms, ensuring displays are impactful, fully stocked, and aligned with promotional campaigns.
3. Retailer Engagement: Develop strong relationships with store managers and staff to influence stock decisions, secure prime shelf space, and optimise promotional execution.
4. In-Store Execution: Ensure all agreed marketing activities, POS materials, and promotional mechanics are executed effectively.
5. Stock Monitoring & Issue Resolution: Track availability, resolve stock issues, and coordinate with supply chain teams to minimise out-of-stock situations.
6. Sales Tracking & Reporting: Provide regular feedback on sales performance, competitor activity, and market trends via digital toolkit and direct communication with management.
7. Journey Planning & Call Compliance: Follow a structured journey plan to maximise call efficiency and ensure all target retailers are visited as per schedule.
8. Innovation & Performance Improvement: Identify opportunities for sales growth, propose new ideas, and work towards continuously improving retail execution.
9. Efficient Work Practices: Operate in a highly organised and productive manner to complete all assigned tasks effectively.
SKILLS REQUIRED FOR THIS ROLE
1. Full clean driving licence.
2. Experience in FMCG / alcohol sales.
3. Strong knowledge of brands and market trends.
4. Excellent communication and negotiation skills.
5. Ability to use technology for reporting and planning.
6. Hands-on approach to merchandising.
7. Enthusiastic, energetic, and highly self-motivated.
#J-18808-Ljbffr