Direct message the job poster from Mason AlexanderPrincipal Consultant @ Mason Alexander | Private Credit, Private Equity and InvestmentsOur client, a market leader in the finance sector is looking to hire a Head of Digital Marketing. They are seeking an experienced and strategic professional to lead their digital initiatives, drive brand awareness, and maximise customer engagement across all digital platforms. This is a pivotal role in shaping their digital strategy, optimising performance marketing, and ensuring a seamless online experience for their audience.Key ResponsibilitiesDevelop and execute a comprehensive digital marketing strategy aligned with business objectives.Oversee all digital marketing channels, including SEO, SEM, PPC, social media, email marketing, content marketing, and affiliate marketing.Lead the development of data-driven marketing campaigns to drive customer acquisition, engagement, and retention.Manage and optimise the digital advertising budget, ensuring maximum ROI across all platforms.Utilise analytics tools to track, measure, and report on the performance of digital campaigns, providing insights for continuous improvement.Develop and implement SEO strategies to increase organic traffic and improve search engine rankings.Oversee website performance, UX/UI optimisation, and conversion rate optimisation.Manage a team of digital marketers, ensuring high performance and continuous professional development.Stay ahead of industry trends, emerging technologies, and best practices in digital marketing.Collaborate with internal stakeholders, including content creators, designers, product managers, and sales teams, to ensure brand consistency and alignment across all channels.Key RequirementsProven experience in a senior digital marketing role, preferably in the financial services industry.Strong expertise in SEO, SEM, PPC, social media marketing, email marketing, and performance analytics.Experience with digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, CRM systems, and marketing automation tools.Strong leadership and team management skills with a track record of building and leading high-performing teams.Excellent analytical skills with the ability to translate data into actionable insights.Up-to-date with the latest trends and best practices in digital marketing and technology.Strong project management skills with the ability to handle multiple initiatives simultaneously.Experience in eCommerce or B2C digital marketing strategies is a plus.QualificationsBachelor’s degree in Marketing, Digital Media, Business, or a related field (Master’s degree preferred).Certifications in Google Analytics, Google Ads, or other relevant digital marketing certifications are a plus.What We OfferCompetitive salary and benefits packageOpportunity to work in a fast-paced and innovative environmentProfessional development and career growth opportunitiesA collaborative and inclusive company cultureIf you are a results-driven digital marketing leader with a passion for innovation, we would love to hear from you.Seniority levelDirectorEmployment typeFull-timeJob functionMarketing, Advertising, and Strategy/PlanningIndustriesFinancial Services, Investment Banking, and Investment Management
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