Job Title: Senior Marketing Executive - Retail Marketing
Location: Galway Headquarters (with regular travel to retail stores)
About Us:
Established in 1998, EZ Living Furniture now operates 22 stores and employs almost 400 people. We pride ourselves on a culture of growth, innovation, and career development. We're committed to delivering outstanding in-store experiences and driving sales across our retail network.
Role Overview:
We are seeking a Senior Marketing Executive with deep expertise in retail marketing. In this role, you will take a leadership position in developing and executing strategic campaigns designed to drive store footfall, increase sales, and enhance the in-store environment. You will collaborate with senior management and store teams to create innovative, measurable, and high-impact marketing initiatives that span outdoor marketing, in-store POS, and experiential retail activations.
Key Responsibilities:
Strategic Marketing Leadership
1. Develop, lead, and refine comprehensive retail marketing strategies that boost store traffic and drive sales growth.
2. Set clear, data-driven KPIs (e.g., footfall increases, conversion rates, in-store sales uplift) and monitor campaign performance.
3. Evaluate market trends and competitor activity to continuously optimize strategies.
Campaign Development & Execution
1. Create and launch integrated campaigns (including outdoor, digital, and in-store POS activations) that reflect brand values and drive customer engagement.
2. Oversee the development of promotional materials and in-store displays, ensuring consistency with brand standards.
3. Innovate new experiential marketing initiatives (e.g., pop-up events, interactive displays, and community engagement) to enhance the customer experience.
Collaboration & Leadership
1. Work closely with the Head of Marketing, store managers, and the broader marketing team to ensure alignment across all channels.
2. Mentor junior marketing staff and collaborate with external agencies to bring creative concepts to life.
3. Provide actionable insights from customer data, surveys, and campaign analytics to inform future marketing decisions.
Budget & Vendor Management
1. Manage marketing budgets, ensuring campaigns are delivered on time and within allocated funds.
2. Negotiate with vendors and external partners to secure competitive rates and high-quality deliverables.
Required Skills & Competencies:
1. Retail Marketing Expertise: Minimum 5 years' experience in retail marketing, preferably within the furniture or home decor industry.
2. Analytical Acumen: Proficiency in data analysis to drive insights and strategic decisions.
3. Creative & Strategic Thinking: Ability to design innovative campaigns that merge traditional and digital marketing channels.
4. Leadership: Proven experience in managing cross-functional teams and external partners.
5. Communication: Excellent written and verbal skills for effective stakeholder engagement.
6. Technical Proficiency: Familiarity with CRM systems, POS marketing tools, social media platforms, and digital analytics.
7. Travel & Driving: Must have a full driver's license and willingness to travel regularly to retail locations.
Qualifications:
1. Bachelor's degree in Marketing, Business, or a related field (an advanced degree or professional certifications in marketing will be an asset).
2. Demonstrated track record of successful retail marketing campaigns that have measurably increased store traffic and sales.
What We Offer:
1. A dynamic, fast-paced environment with a strong culture of professional growth and internal promotion.
2. Generous staff discounts, a comprehensive pension scheme, bonus opportunities, and educational support schemes.
3. A supportive team that values creativity, innovation, and continuous improvement.
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