Job Description
The Sales & Marketing Manager will be responsible for developing and executing innovative sales and marketing strategies to maximise revenue across accommodation, weddings, events, dining, equestrian & leisure experiences.
The successful candidate will be a strategic thinker with a passion for hospitality, and a proven track record in sales and marketing.
Reports To: Director of Sales & Marketing
About The Role
Key Responsibilities
Sales & Business Development:
* Develop and implement a comprehensive sales strategy to drive revenue across all key revenue streams, including accommodation, weddings, MICE, equestrian & leisure experiences.
* Identify new business opportunities.
* Conduct market research to stay ahead of industry trends and competitors, adapting strategies to maintain a competitive edge.
* Conduct sales calls and site inspections, including networking events, workshops and FAM trips.
Marketing & Brand Strategy:
* Strengthen the Castle Leslie Estate brand identity and ensure consistency across all marketing materials and communications.
* Work closely with external agencies, photographers, and designers to create compelling promotional content.
* Manage the estate's website, ensuring optimal user experience, and regular content updates.
* Implement digital marketing strategies including social media to communicate offers and drive ROI through the hotel's website. Monitor performance and liaise with 3rd party partners and hotel stakeholders to improve performance.
* Work with the DOSM on overall marketing strategy and digital direction for the estate and take the lead on ad hoc projects, as required.
Revenue & Performance Management:
* Work closely with the Rooms Division Manager and Reservations Team to optimise pricing strategies and occupancy rates.
* Monitor customer feedback and market insights to enhance guest experience and refine marketing approaches.
Qualifications & Experience
A minimum of 5 years' experience in a senior sales and marketing role within the luxury hospitality, tourism, or events sector is required.
Candidates must hold a third-level qualification or equivalent.
Strong knowledge of digital marketing, CRM systems, and revenue management tools is necessary.
Proven experience in developing and executing sales strategies that deliver measurable revenue growth is essential.
Strong communication, leadership, and negotiation skills are required.
A passion for luxury hospitality and the ability to create meaningful experiences for guests and clients is essential.
Why Work at Castle Leslie Estate?
Be part of a passionate and dedicated team striving for excellence in hospitality.
Enjoy a competitive salary, performance-based end of year bonus, and other benefits.
Opportunity for professional development and career progression.
Salary Package:
This is a full-time, permanent role (6-month probation period).
Hybrid work schedule available.
Uniform allowance provided.
Annual leave - 20 days excluding bank holidays.
Mobile Phone/Expenses/Laptop provided.
Full clean driving licence and access to own car required.
Company Culture
Nestled on 1,000 acres of undulating Irish countryside, dotted with ancient woodlands and glittering lakes, Castle Leslie Estate is one of the last great Irish estates still in the hands of its founding family.
The Leslie Family arrived in Ireland in the 16th Century and bought the Estate at that time.
Todays this Irish estate is led by the current custodian, Sammy Leslie. Her overwhelming desire is to protect the Estate for future generations.