About Kerry
Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world.
Our Vision
We envision a world of sustainable nutrition where everyone has access to healthy, delicious and safe food and beverages. Our goal is to be our customers' most valued partner in creating this future.
About the Role
The Senior Marketing Specialist will play a key role in supporting the development of the strategy for our Food business in Europe. They will work closely with stakeholders to deliver category expertise, strategic planning and creative solutions to sell our portfolio to customers.
Key Responsibilities:
* Be the Food category expert – drive and support positioning the team as category experts internally and externally.
* Have a strong understanding of the category's past, present and future.
* Support providing critical customer, consumer, geography and technology insight.
* Collaborate with Insights team and third-party data providers to close gaps in category understanding.
* Identify gaps in current capability for future strengthening of Food category value proposition.
* Support Activation and Foodservice Marketing teams to develop localised understanding of Food category in prioritized markets.
* Ensure accurate and optimal positioning of Kerry technologies in Europe based on robust category knowledge.
* Work closely with Food Senior Marketing Manager and technology teams to ensure strategic alignment and European lens on global activities.
* Align marketing activities with needs of Food category and regional European strategy.
* Ensure category expertise and knowledge transfer to Sales Teams for use in customer engagements.
* Build stronger partnerships with selected Global Key Accounts and support enabling growth aligned with strategic account plans.
* Manage budget and key performance metrics against business objectives and strategies.
Qualifications and Skills:
* Bachelor's Degree (essential) in Marketing, business or related field.
* Curious, analytical and insight-led thinking.
* Experience in B2B or food ingredient industry within strategic planning or insights role (an advantage).
* Fundamentals of Marketing, Research and Activation, Consumer Insights and Data Analysis and Interpretation.
* Excellent communications skills and talent for sharing information with stakeholders.
* Able to grasp and become proficient in new concepts, ideas, technologies, markets, tools and ways of working.
* Enthusiastic attitude towards interacting with different functions and serving on a multi-national, multi-functional team.
* Ability to manage multiple projects from inception to completion, including management of multiple stakeholders (internal and external).
* Applying quantitative and qualitative analysis methodologies and presenting findings in clear, concise manner.
* Experience and creativity in preparing and hosting successful client meetings.
* Passion for engaging across the business, building partnerships based on trust and integrity.
* Ability to manage multiple, complex priorities within demanding timeframes.
* Capability in thinking strategically and acting tactically.