Job Description
The Business Development & Marketing Manager will be responsible for leading marketing initiatives and business development efforts to expand Limerick Racecourse’s audience and commercial success. This role involves strategic planning, assistance with event coordination, and fostering relationships with sponsors, clients, and media partners.
Key Responsibilities:
* Business Growth & Client Engagement: Develop relationships with new and existing clients to attract sponsors and increase event attendance.
* Marketing Strategy & Campaigns: Plan and implement multi-channel marketing campaigns, leveraging digital, traditional, and PR strategies to boost brand awareness.
* Event Coordination: Play an integral part as part of the team in assisting the coordination of Conferences, Race Days and corporate events.
* Content & Digital Marketing: Manage social media, SEO, and email marketing campaigns to drive engagement and visibility.
* Client & Media Relations: Cultivate relationships with key stakeholders, including sponsors, media outlets, and business partners.
* Marketing Collateral Development: Create high-quality promotional materials, ensuring brand consistency across all platforms.
* Professional Representation: Maintain a professional presence at all engagements, both on-site and off-site.
Skills & Attributes:
* Strong communication and relationship-building skills.
* Self-motivated with the ability to manage multiple projects independently.
* Expertise in digital marketing, including SEO, email marketing, and social media.
* Proven experience in event management and business development.
* Knowledge of the Munster area and established business connections are of benefit.
* Ability to lead strategic brainstorming sessions.
* A full, clean driving license and flexibility to travel as required.
Qualifications & Experience:
Required:
* Third-level qualification (preferably in business development or marketing) with a minimum of two years' experience in a marketing or business development role.
* Proven track record in business development.
* Strong customer service and interpersonal skills.
* Proficiency in marketing software, including CMS, email marketing platforms, and analytics tools.
* Event management expertise with excellent organisational abilities.
Desired:
* Graphic design skills, including PowerPoint and other design software, for creating presentations and marketing materials.
Salary & Benefits:
* Competitive salary based on experience.
* Performance-based bonus scheme.
* Career development opportunities within a dynamic and growing team.
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