Job Title: Digital Marketing Executive
This is a fantastic opportunity for a passionate and energetic professional to thrive in a fast-paced environment.
Key Responsibilities:
* Develop and execute comprehensive marketing strategies across various channels, including ad campaigns, social media, and email marketing.
* Collaborate on brainstorming sessions for creative content, including ad design, social media posts, and product design.
* Effectively navigate and utilise CRM systems, including Smarketing Cloud and Shopify, for customer relationship management and data-driven decision-making.
* Develop and execute targeted email marketing campaigns ensuring optimal engagement and conversion rates.
* Implement comprehensive social media strategies using tools like META Business Suite, Canva, and Shopify Social Media across platforms such as Instagram, Facebook, TikTok, and LinkedIn.
* Manage and update the website content seamlessly through the Shopify CMS, ensuring a user-friendly and visually appealing online presence.
* Monitor and manage feedback and reviews through platforms such as Survey Monkey, Google Forms, and Trustpilot, ensuring positive brand representation and addressing customer concerns.
Requirements:
* Minimum 2+ years previous experience in a similar role within eCommerce.
* Marketing degree or equivalent.
* In-depth knowledge of marketing strategies, digital marketing, and campaign development.
* Knowledge and experience navigating META Business Suite, Google Ads Manager, Klaviyo (or similar email marketing platform), Canva, Instagram, Facebook, TikTok & LinkedIn.
* Ability to analyse data, interpret trends, and make data-driven decisions using Excel, Google Analytics, and Shopify Analytics.