Career Opportunity: CRM Marketing Executive
We are seeking a highly skilled CRM Marketing Executive to drive customer engagement through targeted marketing initiatives for our e-commerce and online betting business in Cork.
This is a permanent hybrid working role with a competitive salary of €40-47.5K per year.
Main Responsibilities:
* Collaborate with the Head of CRM to develop and execute marketing programs aimed at acquiring, retaining, and growing our customer base.
* Create engaging, visually appealing email campaigns optimized for open rates, click-through conversions, and other key performance indicators.
* Conduct A/B testing to refine and improve campaign performance, identifying areas for improvement and implementing data-driven decisions.
* Pilot additional channels such as SMS and push notifications to expand our reach and engagement.
* Work closely with the creative team to craft effective marketing briefs that meet our business objectives.
Requirements:
* 1-2 years of experience in CRM marketing for e-commerce, iGaming, Fintech, or similar industries.
* Fluency in English and either Spanish or Portuguese.
* Experience with integrated marketing messaging platforms, such as Xtremepush, Braze, Optimove, or Salesforce Marketing Cloud.
* Proficiency in MS Excel with a strong analytical mindset.
* Excellent time management and organizational skills.