Alternatives are delighted to be working with a leading Construction and Engineering company to hire a Marketing Manager. This is a newly created role aiding the expansion across Ireland, the UK, and Europe. This is a full-time permanent role, based in West Dublin and working a hybrid model (ideally 4 days onsite).
As Marketing Manager, you will own all digital, web, content, and social campaigns. The role is broad and varied, and so we are seeking a strong 360 marketeer with great digital abilities. In this role, you will be able to support the growth and new market development strategy through modern marketing techniques.
Role and Responsibilities:
1. Act as point of contact and executor of all digital/content marketing tasks and projects
2. Develop the content plan using modern marketing best-practice
3. Execute the content marketing plan and strategy
4. Identify, evaluate, and adopt new marketing tools and ways of working that benefit the business
5. Execute the plan across digital and web channels, systems, and tools
6. Manage and monitor shop windows including website, social, and content development
7. Ensure effective maintenance and availability of all digital assets internally
8. Work with internal/external stakeholders to drive marketing projects through to completion e.g. partners in marketing, website, graphics, videography, photography, suppliers, etc.
9. Monitor key industry trends, audience changes/demands, and key competitor activity
10. Take ownership of performance insights and reporting to measure and assess business impact and performance
11. Identify new strategic partners and service providers to support the growth of the digital capability and function
12. Ensure repositories are updated with correct assets, content, and messaging at all times
13. Own messaging and copywriting and execution on digital platforms and content
14. Build and execute staff and client communications
Skills and Experience:
1. 6+ years marketing execution, ideally B2B, with strong capability, digital, and content
2. Creative and innovative mindset
3. Strong copywriting, content, and wordsmith skills; prior experience in storytelling and thought leadership is advantageous
4. Strong appreciation and interest in branding, brand identity, and consistent implementation
5. Up to date in content, digital/social channels, and new techniques
6. Ability to multitask, take direction, and develop and see through digital projects
7. Strong organisation, time-keeping, and support skills working with marketing/sales colleagues
8. A resilient, diligent, energised, and proactive attitude and ethos is essential for our environment
9. Excellent communication and interpersonal skills are essential for the role
For more information on this role, please contact Eimear Walsh on ewalsh@alternatives.ie.
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