The role encompasses managing media campaigns from inception to completion, and is also responsible for execution across all media channels, including TV, Radio, Digital, Print, and Paid Social.
Responsibilities:
* Develop brand marketing strategies to establish a strategic direction and program positioning.
* Forge marketing partnerships with retailers, media partners, and other external partners to expand the reach of the business's brand messaging.
* Produce all marketing materials, such as technical specifications, project timelines, and more.
* Manage events sponsorships.
* Coordinate media timelines and execute plans across all media channels, including TV, Social, Radio, and Print.
* Ensure all branding and key information strategies align with the overall business strategy without compromising the brand's integrity.
* Review and approve all branded elements for advertising and launch materials, including printed collateral, product packaging, online assets, launch toolkits, product logos, and videos.
* Monitor spending on all media campaigns to ensure brand marketing efforts stay within allocated parameters.
* Prepare account management, expenditure, progress, and other related reports.
* Review targeted spends and make real-time adjustments to optimize brand marketing campaign performance.
* Conduct regular research and inform the business and brand marketing department on best practices and the latest market trends.
* Maintain the business's competitive edge.