Job Purpose:
This position is responsible for the implementation of the company’s overall digital marketing and e-commerce strategy to achieve business objectives. The role focuses on managing the online brand presence across multiple platforms, increasing brand awareness and driving online sales.
Key Responsibilities:
Strategic Oversight:
* Develop and execute a comprehensive digital marketing strategy to drive revenue growth across all revenue streams, including rooms, conference and events, food & beverage outlets
* Align digital initiatives with the group’s business objectives and ensure maximum ROI from the digital marketing budget
* Identify emerging industry trends and best practices, attending industry events as necessary to represent Trigon Hotels and discover new digital opportunities
Performance Management:
* Manage the booking engine, ensuring optimal conversion rates and effective communication of results
* Set and achieve KPIs for database growth, revenue generation, website sessions, and online conversions
* Analyse and report monthly digital performance metrics, using insights to inform strategy adjustments
* Conduct regular audits of the website and digital pathways to ensure optimisation and brand consistency
Content and Brand Management:
* Oversee content management for all websites, landing pages, and microsites, ensuring accuracy and alignment with the brand’s messaging
* Collaborate with the Brand & Communication Manager to maintain consistent branding across all online platforms, including copy, photography, and promotional materials
* Approve all online marketing collateral, ensuring it adheres to brand guidelines and quality standards
* Manage the creation and distribution of email marketing campaigns, segmenting effectively to maximise engagement and returns
Agency and Stakeholder Management:
* Liaise with PPC and website agencies to enhance campaign performance and conversions
* Evaluate online advertising and promotional programmes, ensuring they align with revenue objectives
* Work collaboratively with internal teams, including Revenue and Sales, to identify opportunities for digital influence and execute strategies effectively
Social Media Strategy:
* Develop and implement a group-wide social media strategy, providing training and guidance to property-level teams
* Monitor and oversee social media performance, ensuring engagement and alignment with broader digital objectives
* Manage the company’s reputation across review platforms, including TripAdvisor, and address feedback effectively
Team Leadership and Development:
* Lead and mentor the Digital Marketing Executive, providing clear guidance on strategic execution
* Conduct performance reviews, coaching, and succession planning to foster growth within the team
* Work closely with Human Resources to handle employee relations, training, and professional development initiatives
Budget Management:
* Manage the digital marketing budget, ensuring resources are allocated effectively to maximise returns
* Identify new opportunities to improve efficiency and ROI
Position Requirements:
* A recognised qualification in Digital Marketing or Marketing, such as from the Digital Marketing Institute
* Minimum of five years’ experience in digital marketing within the hospitality or related sector
* Strong understanding of digital marketing tools, including SEO, PPC, CRM systems, and social media platforms
* Proficiency in website management and analytics tools
* Proficiency in newsletter CRM solutions
* Excellent analytical and reporting skills, with a data-driven approach to decision-making.
* Exceptional communication skills and the ability to influence across teams and stakeholders.
* Proficiency in Microsoft Office tools (Excel, Word, PowerPoint).
* Proficiency in Canva, AdobePro or similar digital design tools
* Proficiency in Jira, Basecamp or other project management tools
* Proficiency in Google Analytics
Benefits
* Competitive rate of pay
* Relocation Assistance
* Access to our Company Pension Scheme
* Death in Service Benefit
* Employee referral bonus
* Friends & Family discounts across our restaurants
* Special rates in our hotel accommodation
* Paid internal and external training days
* Access to Trained Mental Health First Aiders
* Team Member Social & Wellbeing Events
* Team Member Annual Awards, Service Recognition, Monthly Team Member of The Month
* Meals on Duty
* Assistance with Leap Cards
For further details please contact Richard Lynch at
*To apply please forward current Resume in MS Word Format with Reference details to
Skills:
Standards and service Sales and Marketing Market segmentation Planning and strategy Digital Marketing Content Creation Group Strategy
Benefits:
Meal Allowance / Canteen Paid Holidays Parking
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