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Our client is a native Irish company, based in Limerick, that offers an App to simplify and modernize clinical trials (clinical software).
They are currently seeking a Head of Go-to-Market to lead the team responsible for building and activating sales lead generation strategies. The role is essential for driving growth through the establishment of long-term competitive positioning, the launch of go-to-market strategies, and the scaling of lead generation efforts.
What’s in it for you
Attractive salary | Limerick or Dublin | flexible start/end time | paid days holidays + more benefits | 2 days per week onsite
Responsibilities:
* Lead a cross-functional team to expand demand generation efforts across marketing, sales, and services teams.
* Oversee the go-to-market workstream for strategic initiatives, including product and service launches, to ensure delivery of a unique value proposition, cross-functional alignment, and enhanced enablement of customer-facing teams.
* Collaborate with organizational leaders to promote cross-functional alignment on lead generation and go-to-market initiatives.
* Develop and refine positioning for both new and existing products/services by analyzing competitive dynamics, market trends, and customer needs.
* Create business cases for investment in marketing spend, SDR, MarTech, and R&D.
Requirements:
* Strong background in marketing B2B SaaS product
* You’re familiar with both the strategic and operational aspects of Go-to-Market (you have a documented history of sucessful GTM exectutions)
* Proventrack record of driving successful product growth in a fast-paced SaaS start-up, with experience working with R&D, sales and services
* Experience influencing senior stakeholders
* Demonstrated ability in structuring and leading complex projects with multiple teams involved.
* You’re a strategic and commercial thinker
* Strong leadership capabilities
* Expertise in Hubspot Sales CRM
* Excellent knowledge of lead generation levers like social media, referrals, PPC, SDR
If you think you are a match for this role then please apply through Prosperity now!
Apply Now #J-18808-Ljbffr