Job Description
The Mercantile Group, a leading hospitality company based in Dublin, is seeking a talented Digital Marketing Executive to enhance our online presence and drive revenue through strategic digital marketing initiatives.
Responsibilities:
* Develop and implement comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
* Plan, execute, and optimise Google Ads campaigns to increase website traffic, generate leads, and drive conversions.
* Manage and optimise Paid Social Ads across various platforms (e.g., Facebook, Instagram, LinkedIn) to effectively target key demographics and achieve campaign objectives.
* Conduct in-depth keyword research, competitor analysis, and audience segmentation to inform digital marketing campaigns and maximise ROI.
* Monitor campaign performance, analyse key metrics, and generate insightful reports to track progress and identify areas for improvement.
* Utilise Google Analytics, Google Tag Manager, Google Search Console, and Meta Pixel to monitor and optimise digital performance.
* Oversight of SEO initiatives, including keyword optimisation, backlinks, and ongoing content updates to improve search engine rankings.
* Management of Google Business listings to enhance local SEO and drive foot traffic to venues.
* Update and maintain the company websites using Word Press, ensuring content is fresh, relevant, and optimised for SEO.
* Cross-functional collaboration with teams to ensure consistency in messaging and alignment with overall business objectives.
* Staying updated on industry trends, emerging technologies, and best practices in digital marketing, and making recommendations for continuous improvement.
Requirements:
* Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
* Proven experience (3+ years) in digital marketing roles, with a focus on Google Ads, Paid Social Ads, SEO, and campaign optimisation.
* Demonstrated success in planning, executing, and optimising digital marketing campaigns to achieve measurable results.
* Proficiency in Google Ads, Google Analytics, Google Tag Manager, Google Search Console, Meta Pixel, Meta Ads, Google Business, Word Press, backlinking, and other digital marketing tools and platforms.
* Strong analytical skills, with the ability to think strategically and execute tactically.
* Excellent written and verbal communication skills, with a keen eye for detail.
* Ability to work effectively both independently and as part of a collaborative team environment.
* A proactive attitude, with a willingness to learn, adapt, and take initiative in a fast-paced, dynamic industry.
* Experience in the hospitality industry (preferred but not required).