About the Company:
Our client is a leading player in the engineering sector, specialising in high-quality solutions for the water industry. They pride themselves on innovation, precision, and excellence in delivering world-class products.
The company are seeking a dynamic Marketing Manager to drive our brand presence, enhance market engagement, and contribute to business growth.
Role Overview
The Marketing Manager will be responsible for developing and executing a strategic marketing plan to promote the company's products and services.
This role requires a hands-on professional with experience in B2B marketing within the engineering or manufacturing sector.
The ideal candidate will have a strong understanding of industrial markets, digital marketing, and brand development.
Key Responsibilities:
* Develop and implement a comprehensive marketing strategy aligned with business objectives.
* Manage branding, messaging, and positioning to enhance the company's market presence.
* Lead digital marketing initiatives, including website management, SEO, PPC, and social media campaigns.
* Oversee content creation for various marketing materials, including brochures, case studies, whitepapers, and press releases.
* Organise and manage participation in trade shows, industry events, and exhibitions.
* Conduct market research to identify trends, customer needs, and competitor activities.
* Collaborate with the sales team to generate high-quality leads and improve conversion rates.
* Develop and maintain relationships with industry partners, media, and relevant stakeholders.
* Manage and monitor marketing budgets, ensuring cost-effectiveness and ROI.
* Analyse marketing performance data and prepare reports for senior management.
Essential Skills & Experience:
* Minimum of 3-5 years of marketing experience in the engineering, manufacturing, or industrial sector.
* Strong knowledge of B2B marketing strategies, brand development, and lead generation.
* Proficiency in digital marketing tools, including Google Analytics and CRM systems.
* Experience managing trade shows and industry events.
* Excellent communication, copywriting, and storytelling skills.
* Ability to work independently and collaboratively in a fast-paced environment.
* Strong analytical skills with the ability to interpret marketing data and metrics.
* Degree in Marketing, Business, Engineering, or a related field preferred.
Desirable Skills:
* Familiarity with technical or industrial product marketing.
* Knowledge of graphic design and content creation tools (e.g., Adobe Suite, Canva).
* Experience with email marketing platforms and automation tools.
What We Offer:
* Competitive salary and benefits package.
* Opportunities for career growth and professional development.
* A supportive and innovative work environment.
* The chance to work with a market leader in the engineering sector.