Shopper Marketing Executive
My Client is a leading Retail organisation and due to continued growth are looking to recruit a Shopper Marketing Executive to join the Business.
There are a couple of reasons why this is a must for consideration:
1. Growth of the Business: Turnover has increased – with more store openings in the last 2 years and financially, turnover has increased by over 20%.
2. Room for Career Progression: Within the company; they consistently promote within the business and in this role, you will gain exposure to a number of categories.
3. Fair Targets: There are fair targets in place and the Head of Marketing is very personable and experienced, looking to people on the Team to take hold of the role, put their own stamp on it, and come with ideas.
This will be a hybrid role based in Dublin West, with 3 days in the office and 2 at home. They recently refurbished their offices and it’s a really nice environment to work in; it’s open plan and there is a lot of interaction between commercial and marketing teams. They consistently win the “best place to work” award due to the culture in the Business.
Key Responsibilities
* In-Store Communications: Develop and implement in-store communication materials and POS (point-of-sale) solutions, ensuring they are clear, consistent, and customer-friendly.
* Customer-Centric Approach: Advocate for the customer by ensuring all in-store communications align with their needs and create a seamless shopping journey.
* Brand Consistency: Work with the Brand team to maintain consistent communication of the Woodie’s brand in-store. Develop and enforce supplier branding guidelines to enhance store presence.
* Retail Media & Innovation: Support the Shopper Marketing Manager in exploring digital POS solutions, in-store activations, and retail media opportunities.
* Fixture & Store Design: Deliver impactful fixture designs and in-store navigation that align with category objectives and brand guidelines.
* Cross-Team Collaboration: Collaborate with commercial, operations, and online teams to ensure consistency across all customer touchpoints.
* Store Visits: Regularly visit stores nationwide to support refits, assess in-store needs, and ensure communications are effectively implemented.
* Budget & Agency Management: Manage budgets, supplier quotes, and POs, and work with agencies on design, print, and experiential projects.
Experience & Qualifications
* Retail or FMCG Background: 2-3 years of experience in shopper marketing, retail, or FMCG in a similar role.
* In-Store POS Expertise: Strong knowledge of POS materials such as offer signs, in-store branding, FSDUs, and navigation tools.
* Store Branding: Experience in managing supplier branding, external signage, and store presence enhancements.
* Creative Briefing: Skilled in briefing creative agencies, particularly for print materials and large-format designs.
* Attention to Detail: Excellent organizational skills with a strong eye for detail.
* Collaboration & Communication: Strong written and verbal communication skills with the ability to inspire and engage internal and external stakeholders.
* Bonus Experience: Brand management and experience with store refits are advantageous.
If you wish to apply for the role, please send your CV to denis@amicus.ie (to be considered for this position, you must be legally able to work in Ireland; my client will not engage in work permit/visa process).
Seniority Level
Associate
Employment Type
Full-time
Job Function
Marketing, Art/Creative, and Advertising
Industries
Retail and Food and Beverage Services
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