Ecars Marketing Manager
We are seeking a high-performing marketing or communications professional to join our Marketing & Customer Insights Team as Ecars Marketing Manager.
About the Role:
This is an exciting opportunity to work with a rapidly evolving business operating in a highly competitive market and requires a creative, commercially driven marketing professional that can develop innovative marketing plans to motivate consumers to use ESB's public EV charging network.
Key Responsibilities:
* Marketing Strategy & Delivery: Develop and implement insight-led marketing strategy and Go-to-Market plans for each of our market segments in Ireland, Northern Ireland, and Great Britain that support ecars business strategy and objectives.
* Customer Insights: Define and conduct/recommend research as needed to support business development and operations across all three markets. Ensure insights are communicated and embedded into future business operations.
* Proactive PR & Media Management: Develop and implement proactive PR and Influencer strategies. Work closely with Corporate Press Office on media queries and issue management.
Requirements:
* Minimum of 7 years marketing, PR, or Communications experience.
* Degree-level qualification in a Marketing, Communications, PR, or related discipline or equivalent work experience.
* Problem-solving and analytical skills and proven ability to deliver projects within time and budget.
Benefits:
* Opportunity to lead Ireland's transition to a net-zero carbon future.
* Progressive, hybrid working model.
* Career development through mentoring and training.
Salary:
€69,500 - €81,000 depending on experience.