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Client:
Horse Racing Ireland
Location:
Kildare, Ireland
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
ed702274fb1d
Job Views:
5
Posted:
23.02.2025
Expiry Date:
09.04.2025
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Job Description:
Role Purpose
The CRM Executive will play a key role in developing and optimizing HRI's customer relationship strategy by leveraging data insights to enhance fan engagement and drive customer loyalty. This role will focus on the execution of targeted marketing campaigns, audience segmentation, and CRM analytics to maximize racegoer engagement. The ideal candidate will have strong experience in CRM systems, data-driven marketing, and customer insights.
Key Responsibilities
* CRM Strategy Execution: Support the implementation of HRI's CRM strategy, driving customer engagement and retention.
* Data-Driven Marketing: Leverage audience insights to create targeted marketing campaigns that enhance fan experience and increase attendance.
* Segmentation & Targeting: Utilize customer segmentation techniques to personalize communications and maximize marketing effectiveness.
* Reporting & Analytics: Deliver key insights on customer behaviour, campaign performance, and race day engagement, RMS and social through CRM data analysis.
* CRM System Management: Ensure optimal use of HRI's CRM platform, supporting internal teams in effective data utilization.
* Customer Experience Enhancement: Collaborate closely with the marketing, racecourse, and data insights teams to ensure a seamless, data-driven, and personalized fan experience.
* Data Integrity & Compliance: Maintain high standards of data accuracy and ensure adherence to GDPR and data protection regulations.
Ideal Candidate Profile
A business-related third-level qualification or relevant work experience.
2+ years of experience using an email campaign management tool (e.g., DotDigital, Mailchimp) and ideally experience with Microsoft Dynamics CRM 365 (preferred), Salesforce, or other CRM platforms.
* Proven experience in CRM, database marketing, or customer insights.
* Analytical mindset with expertise in data segmentation and campaign performance analysis.
* Experience in email marketing and survey tools, with a focus on automation and personalization.
* Excellent problem-solving skills and ability to translate data into actionable insights.
* Knowledge of the sports or entertainment industry is a plus.
HRI is an equal opportunities employer. Interview candidates will be provided with any necessary reasonable accommodations when called for interview.
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