About Us:The Lunch Bag is Ireland’s leading provider of healthy school lunches, delivering meals to over 100,000 children every day. We are a fast-paced, dynamic company looking for an enthusiastic Digital Marketing Specialist to join our team in Nenagh.In this permanent, full-time role, you will play a key role in developing and executing innovative digital marketing strategies, optimizing online campaigns, and driving business growth through data-driven decision-making.Job Overview:We are seeking a creative and data-driven Digital Marketing Specialist to develop, execute, and optimize our online advertising campaigns and marketing strategies. The ideal candidate will have a deep understanding of digital channels, a knack for analyzing data, and a passion for driving business growth. This role requires someone who thrives in a fast-paced environment and is excited about contributing to the success of individual campaigns and broader business objectives.Key Responsibilities:
Create and execute paid online advertising campaigns and strategies.
Own marketing activities across various verticals and markets, ensuring a deep understanding of what works (and what doesn’t) in each channel and applying these learnings to drive business growth.
Monitor online marketing trends and industry shifts, analyzing key statistics to develop innovative strategies for marketing campaigns.
Track and report campaign performance to identify actionable insights and optimize results.
Define and implement new and innovative ideas to elevate marketing strategies, adopting an analytical and data-driven approach to monitor progress and measure success.
Translate business objectives into actionable campaign strategies and proposing campaign structures.
Qualifications:
Proven experience in digital marketing, with a strong focus on paid online advertising campaigns (e.g., Google Ads, social media platforms, programmatic advertising).
Strong analytical skills and the ability to interpret data to optimize campaign performance and provide actionable insights.
Familiarity with digital marketing tools and platforms.
Excellent communication and collaboration skills, with the ability to work effectively across teams.
Strong organizational and project management skills to handle multiple campaigns and priorities simultaneously.
Knowledge of market research techniques and customer trend analysis.