Role: Paid Media Specialist
Job Type: Permanent
Location: Letterkenny, Co. Donegal – Office/Hybrid (3 days per week)
Make a meaningful impact as a Paid Media Specialist
Careers at TCS: It means more
TCS is a purpose-led transformation company, built on belief. We do not just help businesses to transform through technology. We support them in making a meaningful difference to the people and communities they serve - our clients include some of the biggest brands in the UK and worldwide. For you, it means more to make an impact that matters, through challenging projects which demand ambitious innovation and thought leadership.
Join a High-Energy Team: Step into a vibrant culture where bold ideas drive rapid business growth and your contributions truly shine.
Unleash Your Potential: Embrace unparalleled opportunities to advance your skills with cutting-edge tools, dynamic strategies, and real-world impact.
Be Rewarded for Innovation: Thrive in an environment that not only challenges you but also offers competitive rewards and clear pathways for career success.
The Role
We are seeking a Paid Media Specialist to develop, implement, and optimise paid advertising strategies across multiple platforms. If you are analytical, creative, and results-driven and have experience in managing PPC, social media ads, and programmatic advertising, we’d love to hear from you.
Key responsibilities:
* Advise and develop paid media strategies across platforms like Google Ads, LinkedIn, and other digital channels
* Conduct keyword research, audience segmentation, and competitive analysis to improve campaign effectiveness
* Monitor, analyse, and optimize campaign performance based on key performance indicators (KPIs) such as ROI, CPA, and ROAS
* Devise roadmaps to monitor ad budgets, bid strategies, and A/B testing to maximize efficiency and effectiveness
* Collaborate with the content, design, and marketing teams to create compelling ad creatives and landing pages
* Generate reports and provide insights on campaign performance, making data-driven recommendations for improvement
Your Profile
Key skills/knowledge/experience:
* Proven experience managing paid media campaigns, ideally in a digital marketing or advertising agency
* Proficiency with Google Ads (Search, Display, Shopping, Video), LinkedIn Ads, and other relevant platforms
* Strong analytical skills and experience using tools like Google Analytics, Google Tag Manager, and data visualisation platforms
* Understanding of conversion tracking, attribution models, and remarketing strategies
* Excellent communication and project management skills
Good to have:
* Knowledge of SEO, CRO, and marketing automation
* Ability to decode business challenges and provide solutions
* Demonstration of keeping up to date with industry trends, platform updates, and best practices to ensure campaigns remain competitive
Rewards & Benefits
TCS is consistently voted a Top Employer in the UK and globally. Our competitive salary packages feature pension, health care, life assurance, laptop, phone, access to extensive training resources and discounts within the larger Tata network.
Diversity, Inclusion & Wellbeing
Tata Consultancy Services UK&I is committed to meeting the accessibility needs of all individuals in accordance with the Ireland Employment Equality Acts 1998-2011 (as amended) and the Equal Status Acts 2000-2012 (as amended).
We believe in building and sustaining a culture of equity and belonging where everyone can thrive. Our diversity and inclusion motto is ‘Inclusion without Exception’. Our continued commitment to Culture and Diversity is reflected across our workforce implemented through equitable workplace policies and processes.
You’ll find a welcoming culture and many internal volunteering and social networks to join (these are optional). Our diversity, inclusion and social activities include 12 employee networks such as gender diversity, LGBTQIA+ & Allies, mental health, disability & neurodiversity inclusion and many more, as well as health & wellness initiatives and sports events and we sponsor the London Marathon.
We welcome and embrace diversity in race, nationality, ethnicity, disability, neurodiversity, gender identity, age, physical ability, gender reassignment, sexual orientation. We are a disability inclusive employer and encourage disabled people to apply for this role.
If you are an applicant who needs any adjustments to the application process (including completion of the application form) or interview, please liaise with recruiter at Rebecca.mcclelland@tcs.com to request an adjustment. We welcome requests prior to you completing the application and at any stage of the recruitment process.
Next Steps
Due to a high volume of applications, we will be unable to contact each applicant individually on the status of their application. If you have not received a direct response within 30 days, then it should be deemed unsuccessful on this occasion.
Join us and do more of what matters. Apply online now.
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