My client, a well-known big box retailer in Arklow, is recruiting a Retail Marketing Executive.
This role offers great autonomy and scope to grow the marketing department, with opportunities to progress to marketing manager.
The successful candidate will report to the General Manager and work closely with the retail team, suppliers, and website developer, performing a varied and broad mix of traditional and digital marketing tasks.
Package: Salary negotiable depending on experience, hybrid working, free parking, and flexible hours.
Ideal Requirements:
* A good understanding of the retail market is an advantage
* Proficiency in MS Office Suite (Word, Excel, Power Point), desktop publishing (Photoshop) and systems tools (Canva, Brandwatch or similar)
* Experience in social media analytics and other marketing measurement and performance techniques, such as Facebook Ads Manager, Google Analytics
* Digital marketing expertise and technical understanding of digital channels
* Photography and video editing skills are desirable
Responsibilities for the job of Retail Marketing Executive:
* Plan, develop creative, and allocate monthly POS materials to support our stores
* Take ownership from planning to implementation with design agencies and printers to ensure effective delivery of marketing collateral to stores within agreed deadlines
* Plan and execute monthly promotions
* Prepare monthly store communications, including briefing documents and marketing updates
* Prepare Power Point presentations for internal updates
* Source and/or develop relevant content and news items for the website
* Develop and schedule relevant content for our social media platforms
* Develop graphics for use on social media/web channels, and in-store point of sale using Photoshop, Canva, and other systems tools
* Provide weekly and monthly reporting on digital channel activity with recommendations for optimising our Return on Investment (ROI)
* Effective project management of store events and local sponsorships from end to end, working with commercial and operations teams, and other key stakeholders to ensure best-in-class promotional campaigns and events are executed in stores on time and with optimal impact
* Develop integrated online/offline marketing support plans for each promotional campaign and event
* Attend store events and local sponsorships to ensure best-in-class execution
* Analyse and report on each campaign
* Point of contact for stores with day-to-day marketing-related queries
* Provide marketing materials as required
* Report on performance of marketing activity, including campaign tracking and KPI reports
* Responsible for managing the budget, including raising purchase orders, budget tracking, and liaising with finance on any queries
* Proactively engage and contribute to other projects within the business and assist other teams across the wider business as required