We are seeking a Product Marketing Manager to shape our client's newly created product marketing function. This critical role requires a strategic thinker who will collaborate closely with cross-functional teams to ensure product messaging resonates with the target audience and grows ROI.
The ideal candidate must have 3-5 years of experience in SaaS product marketing, demonstrating expertise in articulating product value, enabling sales, and achieving growth in a competitive landscape.
Key Responsibilities:
* Strategic Messaging & Positioning: Develop compelling and differentiated messaging that resonates with our target market, ensuring alignment across all sales and marketing initiatives.
* Product Evolution & Market Impact: Assist in shaping a customer-centric product roadmap that enhances user engagement and drives competitive advantage. Empower the sales team with deep knowledge of new features and their strategic benefits.
* Industry Insights & Market Intelligence: Conduct research to analyze industry trends, customer pain points, and competitive landscapes, translating findings into actionable strategies.
* Sales Empowerment: Develop persuasive sales tools, presentations, and collateral to enhance the effectiveness of our sales team.
* Lead Generation & Growth Initiatives: Partner with demand generation teams to design impactful marketing campaigns that attract and convert high-value prospects.
* Customer Success & Advocacy: Engage with customer-facing teams to gather insights, build case studies, and highlight customer success stories.
* Integrated Marketing Collaboration: Ensure consistent product messaging across all marketing channels, supporting the development of thought leadership content such as whitepapers, webinars, blogs, and product guides.
* Analyst & Industry Relations: Strengthen relationships with industry analysts, effectively communicating our product vision and competitive positioning.
Required Skills:
* Proven Experience: 3-5 years in SaaS product marketing, demonstrating success in strategic positioning, sales enablement, and go-to-market strategy.
* Educational Background: Bachelor's degree in Marketing, Business, Communications, or a related field.
* Exceptional Communication: Strong ability to craft persuasive messaging and convey complex ideas clearly.
* Prioritisation & Execution: Ability to identify high-impact initiatives and drive them to completion in a fast-paced environment.
* Strategic Thinking & Problem-Solving: A proactive and analytical approach to overcoming challenges and seizing market opportunities.
* Customer-First Mindset: A deep understanding of user needs and a passion for enhancing customer experience.
* Analyst Engagement: Familiarity working with analysts and ability to effectively communicate complex information across departments.