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Reports to: Donor Development Manager
Terms: Permanent/ Full time/ Hybrid model (50% remote working) and flexi time.
About Concern:
Established in 1968, Concern is a non-profit, non-governmental humanitarian organisation dedicated to the reduction of suffering and the ultimate elimination of extreme poverty in the world’s poorest countries. Concern’s vision, mission, and work are all defined by one goal – ending extreme poverty, whatever it takes. Concern strives for a world free from poverty, fear, and oppression. Our culture is values-driven, and we believe that our people are central to all that we do and are key to delivering on our goal of Reaching the Furthest Behind First. We are committed to ensuring a workplace where everybody feels valued and enabled to succeed in their work and contribute to delivering on our mission.
Role Purpose:
The Supporter Marketing Executive will be responsible for managing direct marketing campaigns across a variety of online and offline channels. The primary objective of the role is to maximise income from individuals in Ireland by engaging, recruiting, and retaining supporters. The ideal candidate will have a strong background in direct marketing, individual giving, and fundraising.
Responsibilities:
* Full campaign management and execution in line with prescribed deadlines. This includes briefing of agencies, sourcing/development of materials, managing data selection criteria, copy development, managing the approvals process, proofing, briefing the Donor Care Team, campaign analysis and reporting, managing costs and invoice processing.
* Management of campaign budgets including monitoring of expenditure and targets, and reporting on budgets.
* Management of external suppliers (direct marketing agencies, media buyers, digital agencies, data agencies, telemarketing agencies, and printers).
* Review direct marketing campaigns and ensure that information is used to maximize income for future campaigns.
* Work with other members of the Supporter Marketing Team to develop innovative and successful direct marketing campaigns to contribute to the achievement of fundraising targets and objectives.
* Implement and review the Emergency Fundraising Strategy as needed.
* Contribute to the delivery of strategic projects, within key performance indicator targets, that contribute to the development of the Supporter Marketing annual operational plan.
* Attend conferences, relevant events, and training as opportunities arise.
* Undertake other project work as may be required from time to time.
Role Holder Requirements:
* At least two years’ experience in a direct marketing environment with experience in managing direct mail/marketing campaigns from start to finish.
* Strong planning and project management skills.
* Experience of managing budgets.
* Experience of working with external suppliers to deliver successful direct marketing campaigns.
* Strong analytical skills.
* Results-oriented attitude.
* Excellent written skills including experience of writing and/or commenting on fundraising copy.
* Strong critical approach to fundraising creative.
* Excellent organisational skills and experience of managing a varied workload.
* Excellent attention to detail.
* Ability to work as part of a team as well as on own initiative.
* Excellent problem-solving attitude and communication skills.
* Experience of digital marketing.
* Experience and knowledge of direct marketing development techniques including cash appeals, tax, Christmas gifts, raffle, and newsletters.
* Knowledge of GDPR regulations.
* Knowledge of and interest in development issues and a commitment to Concern’s work with people in the developing world.
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