Direct message the job poster from The Address Collective
Human Resources | Applied Employment Law, Change Management
Outline of Position
To maximize all sales and revenue generating opportunities. To develop new and strengthen existing business opportunities with a particular emphasis on growing the hotels market share.
Key Job Aims
Front Desk & Revenue
* Ensure the guests experience are of the highest quality.
* Lead a team of Front Desk assistants, providing direction on best practices.
* Manage the training program of new hires to the front desk team.
* Assist in efficiently and effectively controlling front office departmental operations.
* Contribute to the strategic running of the hotel.
* Manage and maintain group and transient inventory controls.
* Develop, monitor, and adjust sales and pricing strategies.
* Provide critical analysis of strategies, room's statistics and demand factors.
* Conduct competitive and demand analysis.
* Implement appropriate hotel inventory distribution strategy; maintain accurate rates and inventory allotments in the CRM/GDS/Website and property PMS in a timely manner to promote rate parity throughout all booking channels.
* Develop near and long-term top-line rooms revenue hotel forecasts upon request from the Group Revenue Management team.
* Load all preferred, consortia and promotional rates in GDS and PMS.
* Spearhead troubleshooting and resolution of any rate loading issues as they occur.
* Analyze and determine whether hotel is effectively marketing itself across electronic distribution channels.
* Participate and prepare rolling forecast and annual budget for each property using PMS.
* Ensure that all rooms statistics reports and any other related reports are accurate and consistent.
* Ensure that all revenue management related systems are maintained.
* Attend Monthly Revenue & Sales Meeting to maintain communication of strategies and need periods.
* Achieve Corporate Rooms, Meeting & Events and Food & Beverage hotel sales targets, which will be agreed on an annual basis.
* Compile, implement and proactively manage the Hotels annual sales activity plan.
* Successfully carry out an agreed programme of activity as per the performance management plan for the hotel sales department.
* In cooperation with Financial Controller, adhere to sales budgets, analyze results and implement corrective actions as required.
* Maintain and develop new and existing business opportunities.
* Research scope (cold calls, Internet, existing databases etc) for new business and follow up on any opportunities identified to secure new business (Bedrooms, Food & Beverage).
* Follow-up calls on all sales leads, enquiries.
* Schedule and carry out property site visits with current and prospective clients, as appropriate.
* Monitor service quality via receipt of client feedback, both positive and constructive, and communicate to operations team.
* Compile Weekly/Monthly Sales Reports as required and a weekly sales activity report for the Commercial Director and Group Revenue Manager.
* Manage all aspects of the corporate rate contracting process.
* Continuously monitor and report on competitor activity with a view to maintaining competitiveness and feedback information to the Director of Operations, Commercial Director & Group Revenue Manager.
* Coordinate and monitor all research campaigns designed to deliver new business prospects for the hotel.
* Manage and coordinate regular database maintenance with agreed parameters.
* Plan and organize Fam Trips, site inspections and Sales promotions as required and represent the Sligo City Hotel at consumer promotions, trade exhibitions, seminars & workshops, and follow up leads where required.
* Attend events held in the hotel and offsite when required.
* Represent and maintain regular contact with local networking groups and trade bodies.
* Work closely with the Group marketing team to ensure that all local marketing opportunities are exploited in line with the Sales & Marketing plan.
* Maintain and continuously develop the company CRM system to ensure the accurate recording of relationships with customers.
* Plan and effectively execute ‘Database Marketing’ to target markets including Mail shots and Ezines in association with the group marketing department.
* Deal with clients on telephone and email and respond to all requests and sales leads in a timely and professional manner, endeavoring to convert enquiry to sale.
* Manage and develop other members of the sales team to ensure high performance against the performance management plan.
* Strategically manage key accounts and ensure a high level of account management is achieved.
* Ensure all sales administration work is complete, including follow-up calls, research calls, rate contracts, etc., and communicate all negotiated rates to reservation, front office and accounts.
* Establish lasting, favorable relationships with customers/accounts and provide them with an intelligent, co-operative professional service.
* Strive to meet measurable targets and goals as per the performance management plan.
* Become an active member/colleague of the company sales & marketing team and attend regular hotel and company meetings as required.
* Comply with all company procedures, including all statutory procedures- Fire Health & Safety, hygiene.
* Carry out any other reasonable task as assigned by management to meet business needs.
Brand Standards
* Ensure all printed material, advertising and promotions are approved by the General Manager and the Group Commercial Director before issuing.
* Ensure that all branded material used in the hotel or circulated from the hotel is in line with brand standards.
* Promote all marketing initiatives where appropriate.
* Ensure that the agreed level of branded stock is to hand and all hotel publicity material is monitored.
Accountabilities
* Planning and Organizing
* Ensure that SOPs are in place for all departments and are updated frequently and adhered to at all times.
* Ensure all team members attend all training as required by the company.
* Ensure regular team and departmental meetings are held and that minutes of meetings are recorded, followed up and forwarded for your attention.
* Ascertain and follow up on client feedback, identifying and addressing potential service shortfalls.
* Oversee hotel printed promotional material including brochures, flyers, special offers, posters, etc. as required, always following brand guidelines.
* Work on developing and enhancing the hotel website, collaborating with marketing and web suppliers to increase market share for all markets.
* Regularly monitor all factors capable of affecting the hotel tourism business.
General
* Interact and communicate with clients, guests and colleagues in a courteous, friendly and professional manner at all times.
* Be fully aware of all company policies and procedures.
* Consistently be well groomed and professional in appearance.
Seniority level
* Associate
Employment type
* Full-time
Job function
* Industries: Hospitality
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