The Healthcare Copywriter is an integral part of a creative team including Creative Directors, Art Directors, Designers, Editors, Content and Brand Strategists.
The Healthcare Copywriter is responsible for developing ideas and copy that creatively deliver on our clients’ strategies and support their creative tones. They will work in partnership with creative and strategy teams, with the goal of turning complex data into creative concepts and persuasive copy directed at physicians and patients that can be rolled out across all campaign assets – from eDetails through to congress booth design through to social media.
While writing copy is the day-to-day focus, understanding and contributing to the visual and emotional expression of the ideas is part of the role as well.
The Healthcare Copywriter is proficient in writing copy to the highest scientific and grammatical standards for a range of medical education and communications materials and target audiences.
The Healthcare Copywriter has the ability to use and cite references appropriately is a fundamental part of the role and understanding complex scientific products and ideas and to communicate and/or explain them clearly and succinctly.
Responsibilities
1. Work alongside Art Directors on client briefs to conceive, develop and produce effective copy and concepts for projects and creative campaigns; responsible for articulating rationales, overall tone of voice, and core messaging.
2. Interpret, understand, and clarify business needs around copy and messaging in order to produce results best suited to client needs; be innovative in redefining a brief within the constraints of cost and time.
3. Work with US and International marketing teams to create strong strategic marketing.
4. Source credible information and use it to craft copy that delivers on strategy.
5. Actively explore the Healthcare Marketing arena. Know what is happening in the therapeutic area of our clients.
6. Participate on a pitch team.
7. May be assigned to more than one account.
Execution
1. Work and communicate efficiently as part of an international, multidisciplinary team spanning multiple time zones and supported by vendors across the globe.
2. Develop core copy and messaging to appeal as necessary to a variety of target audiences.
3. Write copy suitable for digital and print materials (e.g., iPad-based selling aids, applications, websites, emails, banners, brochures, flyers, POS displays) as required.
4. Complete work within allotted time (or communicate early and clearly why it is not possible to do so).
5. Revise copy based on team and customer stakeholder direction and feedback.
6. Edit written material and track revisions to provide a final manuscript as the basis for design.
7. Add to and maintain the copy style guide associated with assigned brand(s).
Quality
1. Write strategic, variable copy that falls within American Medical Association guidelines.
2. Research and understand clinical papers to create effective marketing communications.
3. Investigate claims against the drug.
4. Ensure deliverables are accurate, complete, and of a high standard of quality.
5. Deliver error-free and well-written copy.
6. Develop brand/franchise knowledge, understanding of customer needs, and consistent approach to service excellence.
7. Comply with recognized standards, practices, and regulatory requirements.
Seniority level
Mid-Senior level
Employment type
Contract
Job function
Art/Creative
Industries
Pharmaceutical Manufacturing
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