My client, a well-known big box retailer in Arklow, is recruiting a Retail Marketing Executive.
This is a great role which comes with a lot of autonomy and scope to grow the marketing department and in turn move up the ladder to marketing manager.
Reporting to the General Manager and working very closely with the retail team, the suppliers, and the website developer, this is a very varied and broad role with a mix of both traditional and digital marketing.
Package: Salary is €35k but negotiable depending on experience, hybrid, free parking, and flexible working hours.
Ideal Requirements:
* A good understanding of the retail market is an advantage
* Proficient in MS Office Suite (Word, Excel, and PowerPoint), desktop publishing (Photoshop), and systems tools (Canva, Brandwatch or similar)
* Experience in social media analytics and other marketing measurement and performance techniques such as Facebook Ads Manager, Google Analytics
* Digital marketing expertise and technical understanding of digital channels
* Photography and video editing skills are desirable
Responsibilities for the job of Retail Marketing Executive:
* Plan, develop creative, and allocate monthly POS materials to support our store
* Take ownership from planning to implementation with our design agencies and printers to ensure the effective delivery of marketing collateral to store within agreed deadlines
* Plan and execute our monthly promotions
* Prepare monthly store communications, including briefing documents and marketing updates
* Prepare PowerPoint presentations for internal updates
* Source and/or develop relevant content and other news items for the website
* Develop and schedule relevant content for our social media platforms
* Develop graphics for use on social media/web channels, and in-store point of sale using Photoshop, Canva, and other systems tools
* Provide weekly and monthly reporting on digital channel activity with recommendations for optimizing our Return on Investment (ROI)
* Effective project management of store events and local sponsorships from end to end, working with the commercial and operations teams, and other key stakeholders to ensure best-in-class promotional campaigns and events are executed in store on time and on budget
* Develop integrated online/offline marketing support plan for each promotional campaign and event
* Attendance at store events and local sponsorships to ensure best-in-class execution
* Analyze and report on each campaign
* Point of contact for the store with day-to-day marketing related queries
* Provide marketing material as required
* Report on performance of marketing activity including campaign tracking and KPI reports
* Responsible for managing the budget, including raising purchase orders, budget tracking, and liaising with finance on any queries
* Proactively engage and contribute to other projects within the team and assist other teams across the wider business as required
#J-18808-Ljbffr