ROLE OVERVIEW
We are seeking a highly skilled SFMC Analyst to join our Web Operations team. This role will focus on providing insights about our customers and how they engage with Brown Thomas Arnotts, driving customer engagement, value, and retention through data analysis and personalized content.
The successful candidate will be responsible for managing the SFMC platform, creating and delivering commercial customer communications, and implementing customer lifecycle journeys to improve performance marketing KPIs.
KEY RESPONSIBILITIES:
* Manage and maintain the SFMC platform, including setting up communication sends, content management, and data management.
* Create and schedule automation activities in Automation Studio, and send email templates and mobile push templates.
* Leverage AMP script, JavaScript, and other SFMC scripting languages for email and web page personalization.
* Analyze and build analytics reports to showcase performance KPIs, including OR, CTR, conversion, revenue, ROPO, etc.
* Implement creative ways of displaying KPIs, such as dashboards and data visualizations, to showcase campaign performance in relatable ways.
* Maintain well-documented processes, solutions, and marketing campaigns on the SFMC platform.
* Identify optimizations for audience segmentation and analysis across all Performance Marketing channels, and make recommendations for enhancements and modifications to improve system performance, efficiency, internal business process, and reporting.
* Advise on best practices and approaches on Salesforce Marketing Cloud.
REQUIREMENTS:
* Minimum 5+ years of experience as a Business Analyst/Techno-functional Salesforce consultant.
* Minimum of 2+ years of experience working in Salesforce Marketing Cloud products, including Email Studio, Mobile Studio, Automation Studio, Content Builder, Journey Builder.
* Experience with setting up communication sends, content management, and data management within Salesforce Marketing Cloud.
* Salesforce Certifications: Marketing Cloud Email Specialist and Marketing Cloud Developer preferred; Marketing Cloud Consultant and Marketing Cloud Administrator certifications a plus.
* Knowledge of current marketing technologies utilized in supporting customer engagement & digital marketing operations, e.g., Marketing Automation, Personalization, Segmentation techniques.
* Strong analytical, problem-solving, and technical skills.
* Bachelor's degree.
* Strong collaboration skills to work with cross-functional teams.
* Background in retail preferable.
* Superior knowledge of data mining and segmentation techniques.
WHAT WE OFFER:
* Competitive salary.
* Contributory pension scheme.
* Competitive annual leave entitlement.
* Team member discount across the world's most iconic brands.
* Recognition days for volunteering & wellbeing.
* Wellbeing initiatives.
* Extensive learning & development offerings.
* Leading talent programmes.
* Flexible working model.
* Additional benefits.