Overview
My client is recruiting a Digital Marketing Executive as part of their international marketing team to increase brand awareness and grow sales for an extensive product range. The ideal candidate will drive online marketing projects and play a key role in international brand development and lead generation. The candidate will be customer focused and have a proven ability to build/maintain effective working relationships with colleagues, suppliers, customers, and business partners.
Qualifications
Honours Degree in Commerce, Business, Marketing or equivalent.2-3 years digital marketing experience with responsibility for managing Google Adverts, Meta Advertising, and lead generation campaigns.Ecommerce experienceExperience with GA4 including conversion optimization and tracking.Experience with a range of CMS, particularly WordPress.Fluency in English essential, other languages advantageousFull, clean driving licenceKnowledge for Agriculture, Material Handling and/or Construction markets advantageousWell-developed IT skills (MS Platforms, CRM, ERP, Content Management Systems etc)Project Management skillsBe creative, innovative, and entrepreneurial.Excellent communication and presentation skills.Interpersonal skillsHighly organised, detail oriented with a strong ability to multi-taskStrong analytical and problem-solving skill.Time management and task prioritisation skills.Negotiation skillsAdministration skills
Responsibilities
Assist in the formulation of strategies to build a lasting digital connection with consumers.Implementing and optimising online adverts through Google AdWords, Facebook etc. to increase company and brand awareness.Manage lead generation campaigns for multiple product portfolios and markets.Develop and execute successful SEO strategies.Develop online media to support our websites, social media and email campaigns. Manage projects relating to website/social media design and utilisation.Manage corporate consistency and branding projects to ensure brand guidelines are adhered.Be creative and innovative in increasing marketing standards, implementing consistency, and taking advantage of marketing and PR opportunities.Keep abreast of market trends and changes in relevant product sectors (Civils Construction, Agriculture, Marine and Material Handling) through market research, attending sales meetings, conferences, exhibitions and developing strong communications links with the sales team and customers.Maintain marketing databases to ensure information is accurate, updated and easily accessible.Budget, negotiate and report financial information and spend.Provide general administration support if required.