Marketing Manager
A 12 month Maternity contract is available for a Marketing Manager with a leading FMCG in North Dublin.
Job Description
You will be responsible for managing the strategic introduction and growth of the brand in Ireland, promoting it at a B2B level.
Key Responsibilities:
* The development and implementation of a promotional plan for the brand: identifying required resources, associated costs, KPI's and milestones that will position the brand front of mind with consumers.
* Responsible for ATL and BTL marketing activities across Ireland and contribute to the wider group Marketing function across branding, packaging, NPD, merchandising, sustainability, advertising, sponsorship, and PR.
* Maintaining, developing, and driving growth across B2B and B2C Digital Marketing platforms including websites, web shops, smartphone apps and social media channels, specifically; Facebook, Twitter, Instagram, and LinkedIn.
* Report on campaign performance and monthly analytics with a view to identifying future opportunities.
* Develop marketing communications for both internal and external purposes.
* The collation, presentation and dissemination of best-in-class consumer insights.
* Organising, managing, and participating in company tradeshows and promotional events.
* Liaising with agencies, customers, suppliers, partners regionally and Marketing. Sustainability and Commercial personnel across the wider group.
About You
* Bachelor's degree in digital marketing or related discipline.
* 6+ years of experience in Brand marketing, ideally retail or FMCG.
* Strong team and project management skills.
* Ability to manage multiple campaigns and tasks in a fast-paced environment.