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All About Kombucha is not just another beverage brand—we’re a small, dynamic team deeply passionate about delivering top-quality kombucha that delights taste buds and supports healthy lifestyles. As we continue to grow, we’re looking for an innovative, data-driven Head of Marketing who can elevate our e-commerce presence, strengthen our brand’s storytelling, and amplify our impact on customers around the world.
Job Title: Head of Marketing
Type: Flexitime Monday to Friday
Expected hours: 32 - 39 per week
Pay: 32-36k
Location: Open to discussion with hybrid of WFH and office
Role Overview:
As Head of Marketing, you’ll be at the helm of our brand’s digital strategy, with a primary focus on driving and optimizing e-commerce sales. You’ll oversee every aspect of marketing—from crafting compelling newsletters and managing targeted ad campaigns, to harnessing platforms like Shopify to improve the customer journey. You’ll lead a small, agile marketing team and work closely with the founders and operations team to create and execute data-backed strategies that boost engagement, increase revenue, and nurture a loyal customer base.
Key Responsibilities:
* Strategically manage and optimize our Shopify store to drive conversions, improve UX, and streamline the purchase process.
* Develop and implement robust digital marketing campaigns across key channels to grow web traffic and sales.
* Leverage analytics tools to uncover insights, inform strategy, and optimize marketing spend.
* Continuously test, measure, and refine tactics based on performance metrics, applying a data-forward mindset to enhance ROI.
* Develop and execute targeted email newsletter campaigns to increase repeat purchases, encourage customer reviews, and deepen brand connection.
* Launch and optimize segmented advertising campaigns—across social media, search, and display networks—to reach the right audiences at the right time.
* Oversee the creation and curation of engaging, on-brand marketing content that resonates with consumers and conveys our mission.
* Maintain consistent brand voice and messaging across all platforms, ensuring our story is clear, compelling, and memorable.
* Lead, mentor, and inspire a small marketing team, fostering a culture of creativity, innovation, and continuous improvement.
* Collaborate cross-functionally with operations and product teams to ensure marketing efforts are aligned with product availability, seasonal launches, and overall business goals.
Qualifications & Experience:
* Proven track record in a marketing leadership role, ideally within e-commerce or a fast-growing digital brand.
* Hands-on experience with Shopify, email marketing platforms (such as Klaviyo), and targeted ad campaigns (Facebook Ads, Google Ads, etc.).
* A data-driven mindset, with demonstrated proficiency in analytics tools (e.g., Google Analytics) and the ability to transform data into actionable insights.
* Excellent understanding of SEO, SEM, CRO, and email marketing best practices.
* Strong communication and storytelling skills, with the ability to resonate with a health-conscious, eco-minded audience.
* Adept at balancing strategic thinking with execution, and comfortable working in a small, entrepreneurial environment.
What We Offer:
* Competitive salary and potential bonus opportunities tied to performance metrics.
* Flexibility to work remotely, with periodic team meet-ups in Galway.
* The chance to shape and grow a mission-driven brand, making a tangible impact on our customers’ well-being.
* A supportive, passionate team that values creativity, collaboration, and sustainable growth.
How to Apply:
If you’re excited about putting your e-commerce expertise and data-driven approach to work in a fast-paced, mission-focused environment, we’d love to hear from you. Please send your CV, a brief cover letter highlighting your relevant experience, and any portfolio links to admin@allaboutkombucha.ie
Join All About Kombucha and help us brew success—one sip at a time.
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