We are seeking a Social Media Executive to manage and grow our digital presence across all platforms.
Reporting to the Head of Social Media, you will develop and execute a content strategy that enhances audience engagement and strengthens both the GoLoud and Podcast Portfolio’s brand identity. You will create, distribute and analyse content with the goal of growing our highly engaged audience.
You will be a confident, podcast-loving team player who is highly enthusiastic about creating entertaining content. Collaborating with talent, production, commercial and marketing teams to align digital initiatives with brand objectives, ensuring content reflects our podcast’s unique personalities.
This is an exciting role for any social media enthusiast and content creator, allowing you the creative scope to build on a highly engaged and loyal social audience.
Key Responsibilities
* Develop and implement a comprehensive social media strategy to drive audience growth, engagement, and brand visibility.
* Oversee and maintain @GoLoud social pages and individual podcast show accounts across Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube
* Create compelling, shareable content—including graphics and videos that align with our audiences
* Plan, schedule, and distribute content using social media management tools while balancing original and user-generated content.
* Monitor analytics and performance metrics, providing insights and recommendations to optimize content strategies.
* Stay updated on social media trends, emerging platforms, and best practices, onboarding new channels when relevant.
* Collaborate with talent, production, commercial and marketing teams to create and repurpose podcast content
* Lead community management by engaging with the audience, responding to comments, messages, and interactions.
* Manage paid social media advertising campaigns to maximize reach and engagement.
* Support and contribute to promotional events and commercial campaigns through strategic social media coverage.
* Oversee the content planning calendar, ensuring timely and reactive updates to align with the podcast calendar and trending topics
* Track and report on social media KPIs, providing monthly insights and performance analysis.
Requirements
* Strong background in social media management, content creation, and audience engagement
* Proven experience in filming, video editing, and graphic design (Adobe Suite: Photoshop & Premiere Pro)
* Prior experience in podcast production, editing, or content creation.
* Knowledge of digital trends, audience behaviours and engagement strategies
* Ability to thrive in a fast-paced, results-driven environment with attention to detail
* Excellent writing, communication, and creative thinking skills
* Experience executing targeted paid-social campaigns and live broadcasting on social platforms
* Familiarity with Facebook Business Manager, Twitter for Business, and TikTok for Business
* Experience with CMS and workflow collaboration
* Strong organisational and planning abilities
* Proficiency in digital analytics tools (Google Analytics) and scheduling platforms (Sprout Social) is a plus
* Knowledge of the Irish podcast and entertainment industry is a plus
* Knowledge of media copyright is desirable
Closing Date For Applications: Tuesday 15th April
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