A new role within the International Vet Engagement Team, the Marketing Engagement Manager, will ensure that Zoetis delivers world-class Vet focused Omnichannel marketing campaigns that are aligned across all touchpoints in the customer journey.The International Centre of Excellence (COE) in partnership with the International Operations leadership team (IOLT), country organizations and above market teams such as CX, GCD and ZTD will develop an annual program of strategic activities to support the delivery of enterprise growth targets at market level aligned to International key priorities delivering both operational and marketing excellence with the aim to enhance Customer Experience.The primary objective for this role is to partner with Category Management Leads, Pet Owner Engagement team and in market teams to define customer touchpoint journeys to support the execution of the brand/category strategy, achieving the desired A to B shift through the orchestration of seamless and consistent customer experiences for veterinarians across various communication and sales channels, built on data insights.The role involves stakeholder management, alignment, planning and execution across multiple international markets and above-market teams.POSITION RESPONSIBILITIESLead the delivery of prioritized Vet Engagement marketing campaigns for key brands/categories across International in close collaboration with key markets (Sprint Teams).Develop, maintain and optimize category-agnostic customer segments based on behavioural attributes as foundation for a more targeted customer engagement.Develop touchpoint customer journeys and identify the optimal engagement strategy for relevant customer segments, based on data and insights.Guide and partner with the internal content team for the development of content and formats delivering the core messages consistently.Develop and lead standards, methodologies and best practice across Channel Engagement, including adherence with internal, regulatory and compliance requirements.Partner with Category Leads, and advocate for an omnichannel approach, identifying and implementing best practice.Accountable for delivering increased customer engagement.EDUCATION AND EXPERIENCEMinimum of 5 years’ international marketing or digital marketing experience, ideally in a regulated industry.Experience developing integrated marketing campaigns that drive commercial results, with a particular focus on Customer centric, content marketing and channel engagement.Proven ability to drive cross-functional collaboration across internal and external stakeholders to deliver results.Excellent English language communication skills - both written and verbal (other languages a plus).PHYSICAL POSITION REQUIREMENTSThe role is Dublin office based and the successful candidate will be required to be office based 2/3 days a week. Zoetis supports a hybrid work environment.
#J-18808-Ljbffr