About the Role
Join The People Group, a pioneering Irish company leading the catering supply industry with innovation, quality, and sustainability at its core. We are seeking a talented Marketing Executive to collaborate with our Head of Marketing, driving brand presence, e-commerce performance, and product innovations forward.
Key Responsibilities:
* Develop marketing strategies aligned with business objectives and conduct market research to identify trends, customer needs, and competitor insights.
* Create engaging content for digital and traditional platforms, including social media, email campaigns, and product brochures.
* Manage branding initiatives to ensure consistency with company values and oversee daily e-commerce operations for optimal website functionality and user experience.
* Optimize performance through SEO and CRO strategies, use data analysis to track campaign performance, and provide actionable insights.
* Support the sales team with marketing materials and training on current initiatives and product updates.
Requirements:
* At least 3 years of experience in a Marketing team, preferably within B2B.
* Strong creative and analytical skills, with proficiency in digital marketing tools (CMS, Google Analytics, Adobe Suite).
* Excellent communication and project management skills.
* Proven experience in market research and data-driven decision-making.
Qualifications:
* Bachelor's degree in Marketing, Digital Marketing, Communications, or related field.
* Demonstrable experience in content creation, website management, and e-commerce.