Marketing Manager 12 Month Maternity Contract
Job Description
The successful candidate will manage the strategic introduction and growth of a leading FMCG brand in Ireland, promoting it at B2B and B2C levels.
Responsibilities
* Develop and implement a promotional plan for the brand, identifying required resources, costs, KPIs, and milestones to position the brand front of mind with consumers.
* Manage ATL and BTL marketing activities across Ireland and contribute to the group's Marketing function in branding, packaging, NPD, merchandising, sustainability, advertising, sponsorship, and PR.
* Maintain, develop, and drive growth across B2B and B2C Digital Marketing platforms, including websites, web shops, smartphone apps, and social media channels (Facebook, Twitter, Instagram, LinkedIn).
* Report on campaign performance and monthly analytics to identify future opportunities.
* Develop marketing communications for internal and external purposes.
* Collate, present, and disseminate best-in-class consumer insights.
* Organise, manage, and participate in company tradeshows and promotional events.
* Liaise with agencies, customers, suppliers, partners regionally and within Marketing and Sustainability personnel.
About You
We are seeking a candidate with:
* A Bachelor's degree in digital marketing or a related discipline.
* 6+ years of experience in Brand marketing, preferably in retail or FMCG.
* Strong team and project management skills.
* The ability to manage multiple campaigns and tasks in a fast-paced environment.