Marketing Specialist – Medical Equipment
Fleming Medical is dedicated to advancing healthcare through innovative medical equipment and technology solutions. Our team is passionate about improving patient outcomes and empowering healthcare professionals with our range of products.
We are seeking a dynamic and experienced Marketing Specialist to drive the promotion of our medical devices with healthcare professionals in Ireland, the UK, and the Middle East.
Key Responsibilities:
* Develop and execute strategic marketing plans to promote our products to businesses and healthcare professionals.
* Create and manage content for digital and print marketing channels, including websites, social media, email campaigns, and product brochures.
* Collaborate with product teams to understand the technical aspects of devices and translate them into clear, persuasive marketing messages.
* Analyse market trends, customer feedback, and competitors to optimise campaigns and drive business results.
* Attend trade shows, webinars, and industry events to represent the brand and build relationships with key stakeholders.
* Work closely with sales teams to develop targeted campaigns that support lead generation and sales goals.
* Track, measure, and report on the effectiveness of marketing campaigns, providing actionable insights to improve performance.
Requirements:
* Third-level qualification in Marketing, Business, Technology or a related field.
* Minimum of 3 years of experience in marketing, preferably in medical devices or technology.
* Proven experience with B2B marketing strategies and campaigns.
* Strong understanding of digital marketing tools and techniques.
* Proficiency with marketing analytics tools and CRM software.
* Possession of a valid work permit in Ireland (if applicable).