About the Role
We are working with a global tech firm in Dublin who are looking for an Italian Content Marketing Manager to develop compelling and engaging content tailored for a specific audience. This role involves creating original content, localizing materials from other markets, and ensuring a consistent and high-quality brand voice across various marketing channels.
Key Responsibilities:
* Develop and execute a content marketing strategy, managing the editorial calendar to align with overall marketing objectives.
* Collaborate with internal teams, including product marketing, PR, brand, and social, to ensure consistency across all content efforts.
* Adapt and refine centrally produced content to resonate with the local audience.
* Create a variety of industry-specific content, such as blog articles, email campaigns, infographics, presentations, webinars, research reports, and website materials.
* Edit and proofread marketing materials to ensure clarity, accuracy, and adherence to brand guidelines.
* Define key performance indicators (KPIs) to measure content effectiveness and make data-driven optimizations.
Skills & Experience:
* At least three years of experience in content marketing or marketing communications.
* Exceptional writing and editing skills, with the ability to craft content for different audiences and formats.
* Strong organizational skills, capable of managing multiple projects in a fast-paced environment.
* Experience creating content for both B2C and B2B audiences.
* A strategic and creative mindset, with a passion for experimenting and analyzing results.
* SEO writing experience is a plus.