Role Overview
We are seeking a charismatic and driven Super Premium Italian Beer Ambassador to represent a world-renowned Italian beer brand in Dublin’s On-Trade market. The primary goal of this role is to promote and increase draught beer sales by building strong relationships with key accounts, educating trade partners, and executing impactful in-bar activations. As the face of the brand, you will inspire bartenders and consumers alike, showcasing the beer’s premium quality and rich Italian heritage.
Key Responsibilities
Drive Draught Beer Sales
Identify and maximize opportunities to grow draught beer sales in targeted On-Trade accounts.
Collaborate with sales teams to secure new draught placements and optimize current account performance.
Monitor sales performance and work with venues to achieve agreed volume target
Beer Education Programs
Deliver engaging and tailored beer training sessions for bartenders, bar managers, and staff.
Educate trade partners on the brand’s history, brewing process, and unique selling points to create passionate advocates.
Organize beer-tasting sessions and workshops to deepen knowledge and enthusiasm for the brand.
Drive quality through all touchpoints with customers and consumers in the trade.
Bartender Advocacy
Foster strong relationships with bartenders to position the brand as their top choice for draught beer.
Recognize and reward advocacy efforts to build loyalty and excitement around the brand.
In-Bar Activations
Plan and execute creative and memorable in-bar activations that engage consumers and enhance brand visibility.
Work closely with venues to customize activations that align with their clientele and business objectives.
Key Competencies and Attributes
Sales-Focused: Proven ability to deliver results in a sales-driven environment.
Exceptional Communicator: Strong presentation and interpersonal skills to influence trade partners and consumers.
Creative Marketer: Innovative mindset to design and execute impactful activations that resonate with target audiences.
Relationship Builder: Skilled at developing trust and rapport with key stakeholders in the On-Trade sector.
Knowledgeable Beer Enthusiast: Passionate about beer, with an ability to translate technical knowledge into compelling narratives.
Requirements
Experience: 2+ years in a brand ambassador, on-trade sales, or hospitality-related role. Experience in draught beer or premium beverages is highly desirable.
Track Record: Demonstrated success in increasing sales or account penetration in a similar role.
Network: Existing relationships in Dublin’s On-Trade sector is a strong advantage.
Availability: Flexible to work evenings, weekends, and special events to align with trade schedules.
Driving License: Full, clean license to facilitate travel between venues.
What We Offer
Competitive salary with performance-based bonuses tied to sales targets.
Opportunity to work with a globally recognized brand in a vibrant and fast-paced environment.
Clear pathways for career progression within a leading distribution and marketing company.
Be part of a Super Premium Beer Evolution