We are seeking an experienced Marketing Communications and Content Manager to join our growing Marketing Department on a fixed-term basis.
Location: Sandyford, Co. Dublin or Carrick-on-Shannon Co. Leitrim
Role reports to Head of Marketing
Responsibilities:
* Support the Head of Marketing on the development of the marketing strategy, campaign strategy & execution.
* Manage the end to end creative delivery process (including management of our creative agencies) for all of our campaigns for existing products from ideation to production to delivery, execution and performance measurement.
* Co-ordinate all Go-To-Market duties for campaign launches and updates for all existing products, including development of CPA’s, engaging with all key stakeholders, and ownership of the briefing process to ensure timely delivery of all key inputs required for successful roll out and maintenance of our key campaigns.
* Support paid media manager in the planning, execution, and optimisation of digital marketing campaigns across multiple channels, including search, social, and display.
* Manage digital marketing budgets, ensuring that campaigns are delivered on time and within budget.
* Analyse campaign performance data to identify trends and insights, and optimise campaigns accordingly in conjunction with paid media manager and media agency daily to ensure campaign performance and delivery.
* Work in collaboration with data, analytics and reporting colleagues to develop and maintain performance dashboards and reports to track campaign performance and optimise effectiveness and ROI.
* Develop ongoing road map to test and learn across current and new activity.
* Lead the communications and content team to develop compelling creative and content that drives engagement and conversions.
* Stay up-to-date with the latest digital marketing trends and technologies, and identify opportunities to improve campaign performance.
About you:
* Bachelor’s degree in marketing, digital marketing or a related field.
* 3+ years of experience in digital marketing, with a focus on performance marketing.
* Proven track record of driving growth and revenue through digital marketing channels.
* Experience with Google Analytics and other relevant digital marketing technology and tools.
* Strong analytical and numeracy skills, with the ability to translate into actionable insights to drive performance.
* Experience managing external agencies and vendors.
* Media agency experience an advantage.
About Avant Money:
Avant Money provides personal loans, credit cards and mortgages to over 200,000 Irish customers. Employing more than 300 people across Carrick-on-Shannon and Sandyford in Dublin, Avant Money has operated in Ireland for close to 30 years and is one of Ireland’s fastest growing financial services companies. The company is part of Bankinter, a leading Spanish banking group, which is a top 50 European bank and one of the most stable and solvent banks in Europe. In April 2024, Avant Money began the legal and regulatory process to become the Irish branch of Bankinter. Due to complete in 2025, this will allow the company to offer a much wider suite of innovative products and services to Irish consumers. At Avant Money, you'll find a talented, collaborative and agile workforce dedicated to excellence. We offer exciting career opportunities across a diverse range of disciplines, encouraging professional development and growth, along with a comprehensive benefits package. Discover a rewarding career at Avant Money, where your potential can thrive and your contributions make a real impact.
Avant Money is an Equal Opportunity Employer. We are committed to creating a diverse environment and are proud to be an inclusive employer.
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