Digital Marketing Executive - Project Management & Platform Support
Allianz Dublin, Ireland
Posted 20 days ago Permanent Competitive
Allianz Insurance has been serving businesses and communities across Ireland for more than 100 years. We are part of Allianz Group, the world's leading insurance group operating in 70 countries worldwide, employing 159,000 people, and serving almost 122 million customers. Here in Ireland, we have over half a million customers and offer products such as motor, home, renters, landlord and pet insurance to our retail customers, in addition to meeting the insurance needs of small, mid, and large commercial customers and community-based organisations.
Our purpose is to secure the future for our customers, employees and partners to give confidence in tomorrow. To deliver this goal we are now hiring a Digital Marketing Executive. As a proud local and global partner of the Olympic and Paralympic Games, 2024 will be an exciting year for Allianz Ireland along with our continued work with the GAA, Women's Aid and the DSPCA.
The Role
This role sits within the Digital Distribution Team which is a key part of the multi award winning Allianz Marketing Team. The role is a key contributor to our Digital Marketing agenda. The role participates in the wide range of Digital Marketing activities supporting our various Digital Marketing & Digital Platform Specialists as well as Project managing various initiatives through the normal project lifecycle.
Role Responsibilities
1. Managing digital projects from initiation to live along the normal project management lifecycle
2. Support our platform specialists in working on our website content for our core websites. This includes, writing and publishing content and reviewing existing content.
3. Search Engine Optimization & related content marketing support
4. Supporting our Brokers & our Operations Centre queries regarding platforms
Required Experience and Qualifications
Essential Criteria
1. Minimum 2-3 years of proven experience in planning, coordinating and overseeing Digital projects from inception to completion
2. Minimum 1-2 years experience working in a digital marketing environment on website content & SEO
3. Proven experience in using content management systems (CMS) such as WordPress / Adobe.
4. Strong understanding of Search Engine Optimization principles and best practices and familiar with SEO tools and analytics platforms
5. Third level or postgraduate qualification in Marketing
Desirable Criteria
1. Experience in working within the regulatory frameworks which influence Financial Services including Data Protection, Central Bank Consumer protection codes, etc.
2. Plain English qualification or experience in Direct marketing copy creation, authoring, editing and optimisation
3. APA, CIP or ACII qualification
Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in. We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation.
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