Senior Integrated Marketing Communications Manager (IMC) EMEA (Fixed-term 12 months)
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We are seeking a Senior Integrated Marketing Communications Manager (IMC) EMEA for a 12-month fixed-term contract to join our Marketing Communications team in Dublin.
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Let's discuss the role:
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The senior IMC for EMEA Consumer Campaigns will drive brand growth and customer engagement across the EMEA region through data-driven, multi-channel campaigns. You will localize global campaign strategies to meet regional needs, manage end-to-end execution of product and brand campaigns, and optimize performance using KPI-driven insights. This role requires close collaboration with regional and global stakeholders, ensuring effective consumer-focused marketing campaigns that deliver measurable impact.
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You will report to the Head of consumer EMEA while acting as a regional lead for EMEA consumer campaigns.
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This role offers the opportunity to drive impactful consumer marketing campaigns across EMEA, collaborating with global and regional teams. You will play a pivotal role in shaping brand presence, engaging customers, and delivering measurable business growth within a dynamic and fast-paced environment.
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Let's discuss responsibilities:
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1. Regional Campaign Strategy & Execution
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- Develop and execute consumer-focused campaign strategies tailored to the EMEA region.
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- Localize global campaigns to align with regional market dynamics, cultural nuances, and consumer behaviors.
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- Act as the central point of coordination for stakeholders to ensure successful campaign rollouts across EMEA markets.
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- Own timelines, budgets, and resource allocation to deliver campaigns on time and within scope.
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2. Global Campaign Localization
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- Partner with global teams to adapt brand messaging, creative assets, and marketing strategies for local relevance.
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- Collaborate closely with Digital, Creative, Communications and Brand teams to ensure consistency while addressing regional consumer preferences.
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- Serve as the bridge between EMEA teams, Provider and Product Marketing as well as global stakeholders, ensuring alignment and successful execution.
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3. Performance Monitoring & Optimization
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- Monitor campaign performance across all channels using KPIs and data-driven insights.
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- Provide clear analysis and actionable recommendations for continuous improvement.
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- Implement real-time adjustments to campaign strategies to maximize impact and ROI.
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4. Budget Management and Optimization
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- Strategically allocate budgets to maximize the efficiency and effectiveness of campaigns.
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- Track spend and ensure campaigns deliver measurable ROI.
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Let's discuss qualifications, skills and experience:
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Required:
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- 8+ years of experience in marketing campaign management, with a focus on consumer campaigns and EMEA markets.
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- Proven experience in developing and executing successful multi-channel, data-driven campaigns.
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- Strong analytical skills with the ability to interpret data, monitor performance KPIs, and optimize campaigns.
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- Excellent project management and organizational skills with a track record of managing multiple projects simultaneously.
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- Strong communication and stakeholder management abilities, including cross-functional collaboration.
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- Experience adapting global campaigns for local markets with attention to cultural and consumer nuances.
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- Proficiency in marketing tools, reporting platforms, and budget management.
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Preferred:
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- Experience in the fast-paced consumer-facing industry preferably in health.
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- Familiarity with EMEA markets and the ability to drive targeted strategies for regional growth.
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- Innovative mindset with a passion for staying ahead of marketing trends, best practices, and emerging technologies.
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- Experience working with creative teams and external agencies to deliver high-impact campaigns.
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Additional information:
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- At ResMed, all employees benefit from a bonus plan, the percentage of which depends on your position within the organisation.
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- Working from home flexibility.
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- You also have access to a referral bonus and to ResMed's preferred shareholding programme.
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- Competitive benefits (Pension, Long-Term Illness Protection, Health Insurance...).
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- Internal career opportunity - joining an international fast-paced and massively growing company.
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- ResMed is an Equal Opportunity Employer.
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OK, so what's next?
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Joining us is more than saying