Retail Traditional Marketing Manager
This role is based in Galway and our client, an Irish owned furniture retailer, is seeking to hire an experienced Traditional Marketing Manager with a background in retail marketing.
Responsibilities:
* Drive sales footfall and stores sales through marketing initiatives.
* Create and execute local marketing campaigns tailored to individual store locations, considering demographics, competitive landscape, and seasonal trends.
* Design, produce, and distribute eye-catching POS displays, signage, promotional materials and work with Merchandising team on in-store strategies.
* Identify and cultivate relationships with local businesses, organisations, and local media to drive brand awareness and generate leads.
* Utilise traditional marketing channels i.e. print advertising (newspapers, flyers), radio, and direct mail to reach target audiences.
* Analyse and track KPIs, sales conversions etc., to evaluate the effectiveness of marketing campaigns and make data-driven adjustments.
Requirements:
* Min 3-5 years' demonstrated experience in traditional marketing within the retail sector.
* Proven experience in retail marketing, with a focus on driving foot traffic and sales.
* A track record of increasing sales through marketing initiatives in a multi store retail environment.
* Experience in furniture retail or a large retail nationwide group.
* Knowledge of the local market within Ireland and competitor activity is strongly preferred
Benefits:
* Paid Holidays
* Pension
* Bonus
* Laya Healthcare Vouchers
* Travel Tax Incentives
We are looking for an experienced Traditional Marketing Manager who has a proven track record of success in increasing store performance.