Job Title: Group Marketing Manager
Murdoch Builders Merchants is a family-owned business with 18 locations across Northern Ireland and the Greater Dublin region.
We supply general and specialist building materials, timber, and hardware to the construction trade, the DIY sector and the general public.
We value both our customers and our employees and our business is built on offering consistently excellent customer service by well-trained and knowledgeable staff.
Key Responsibilities:
* Project Management & Coordination: Lead the project management of all marketing initiatives, ensuring projects are well-organised, timely, and aligned with the Groups strategic goals.
* Branch-Level Marketing Support: Develop tailored promotional and marketing materials to meet branch-level needs and enhance in-store marketing efforts.
* Campaign Management & PPC: Oversee the implementation of marketing strategies, including PPC campaigns, social media, email marketing, and content initiatives.
* Event Planning and Execution: Plan, organise, and execute promotional events, ensuring alignment with brand guidelines and strategic marketing objectives.
* Analytics & Reporting: Track and analyse campaign performance, generating reports that provide actionable insights to inform marketing strategies.
* Supplier Partnerships Implementation: Maintain and implement supplier marketing agreements, collaborating with suppliers to create engaging joint marketing campaigns that support mutual objectives.
* Content Strategy & Review: Oversee content strategy and approval processes, ensuring that all messaging aligns with brand standards and meets marketing objectives.
* Website Optimisation: Collaborate with Digital Marketing Executives to improve website content, user experience (UX), and conversion rates.
Criteria:
* Education: Qualification in Marketing or a related field.
* Experience: Over 5 years of experience in marketing, demonstrating strong skills in team leadership, project management, and digital marketing strategies.
* Skills: Leadership and Team Development, Project Management and Organisation, Creative and Strategic Thinking, Adaptability, Multi-Brand Management, Effective Communication and Collaboration, Data-Driven Decision Making, Digital Marketing Expertise, Attention to Detail, Tech-Savvy.
This role provides an exciting opportunity for a talented marketing professional to lead impactful initiatives within a dynamic team.
As Group Marketing Manager, you will be at the centre of our growth strategy, working with diverse brands, overseeing strategic campaigns, and shaping our brand presence across branches.